News - Digital Media

Social networks are designed to be all about friends, right? Yet when it comes to the competition behind the scenes at social networks, I'm reminded of the '70s song by War, "Why can't we be friends?"

That song especially comes to mind with Google's OpenSocial Foundation, a nonprofit that was officially established this week to promote the open developer platform OpenSocial. OpenSocial is a common set of application protocol interfaces (APIs) for social networks. It's designed to make it easy for companies to create a social network or related applications and have them work seamlessly with other social networks using the platform. (Some argue it's also designed to compete with Facebook's developer platform.)

And if companies aren't comfortable with the OpenSocial premise--for fear that it's just an anticompetitive ploy--they now have a nonprofit foundation that will help ease their mind.

"This organization seeks to ensure that OpenSocial will remain implementable by all, at no cost, in perpetuity," wrote Dan Peterson on the OpenSocial Foundation blog.

Specifically, the foundation will provide operational guidelines about the technology and details on intellectual property as the platform changes and grows.

(The whole thing reminds me of when Microsoft submitted its streaming media compression technology, or codecs, to an industry standards body so that they would be adopted by Hollywood. Critics were wary of the software giant's past monopolistic behavior.)

For its part, the OpenSocial Foundation has a new board of directors that spans the industry. It includes Anil Dharni, director of products at the social network hi5; Google Director of Engineering David Glazer; Joe Greenstein, founder of the movie site Flixster; Allen Hurff, a vice president of engineering at MySpace; and Sam Pullara, a vice president of platforms at Yahoo.

The foundation will choose two other members from the community at large by vote. Perhaps someone from Facebook?

Google made its long-rumored foray into Web browsers with the introduction of its open-source Chrome, but in the process, it ruffled some privacy feathers.

Word of the browser first accidentally leaked on the Web in the form of a detailed 38-page comic book that appeared on Google Blogoscoped, an unofficial Google blog.

The browser was written with WebKit, the open-source engine at the core of Apple's Safari and Google's Android. The browser is also getting a new JavaScript virtual machine, V8. It's said to be a better solution for complex and rich Web applications, yielding better performance and "smoother drag and drops" in interactive applications.

The project should dispel any lingering thoughts that the browser wars are over. To be sure, it's less cutthroat now than in the 1990s, but one of technology's most powerful companies just entered the battlefield.

Even before Google's browser became available for download, its repercussions were traversing the industry. There are plenty of implications from a company as large as Google that builds a browser tuned to advance the company's agenda of Web-based applications.

Chrome, Google said during its launch event, is much faster at showing Web pages than the most widely used browser, Microsoft's Internet Explorer. Google's hope is that performance will open up the bottleneck that chokes the speed and abilities of today's Web-based applications.

In short, Chrome is more of a long-term competitive threat to Microsoft Office and Windows than it is to Internet Explorer. That may sound a little grand, but the evidence is on display in Google's own lobby, where the search company's computer kiosks present a browser only--no start menu, no desktop shortcuts, no operating system.

So how does Chrome actually stack up? Google was eager to toot its horn about Chrome's performance running JavaScript, a programming language used to power many sophisticated Web applications such as Google Docs, Yahoo's Zimbra e-mail site, and Zoho's online application suite. On each one of these tests, Chrome clearly trounced the competition.

However, Mozilla fought back with some performance results to show a forthcoming version of Firefox outpacing Chrome in a different test called SunSpider.

Firefox 3.1, which Mozilla hopes to release by the end of the year, comes with JavaScript acceleration technology called TraceMonkey. In Mozilla's test that pitted TraceMonkey-enhanced Firefox against the Chrome beta, Google's browser was 28 percent slower on Windows XP and 16 percent slower on Windows Vista.

Privacy advocates objected to Chrome's End User License agreement, which appeared to give Google a perpetual right to use anything one entered into the browser. Section 11 stated that although users retain copyright to their works, "by submitting, posting, or displaying the content, you give Google a perpetual, irrevocable, worldwide, royalty-free, and nonexclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, and distribute any content which you submit, post, or display on or through the services."

However, Google backtracked, saying it plans to alter those contract terms. Google said the change, once made, will apply retroactively to anyone who has downloaded the browser.

Privacy concerns were also raised over the issues of what information Google plans to store on its servers. Provided that users leave on the auto-suggest feature in Chrome and have Google as their default search provider, Google has the right to store any information typed into Chrome's Ominibox, which serves as both search bar and address bar. Google told CNET News that it plans to store about 2 percent of all such data, along with the IP address of the computer that entered the information.

Going mobile
Google co-founder Sergey Brin expects the Chrome technology to make its way to Android, the company's mobile-phone operating system and software suite. Chrome and Android were developed largely separately, Brin said in an interview at the Chrome launch event.

"We have not wanted to bind one's hands to the other's," Brin said. But you can expect that to change, now that both projects are public and nearing their first final releases.

"Probably a subsequent version of Android is going to pick up a lot of the Chrome stack," Brin said, pointing to JavaScript improvements as one area.

When and if that happens, Google will have to contend with Apple, which has seen a large increase in the iPhone's global Web share, according to new figures. The figures, collected by Web analytics company Net Applications, show that in June 2008, before the launch of the iPhone 3G, the iPhone had 0.16 percent share of the operating-system market, as measured by OS detection during Web browsing; and in July, it had 0.19 percent.

However, as of September 1, the iPhone had 0.3 percent of global market share, an increase of 58 percent in one month. According to Net Applications, this was due to the July launch of the iPhone 3G. The figures also showed Microsoft's dominance steadily, if slowly, decreasing.

Meanwhile, AT&T said it had fixed a problem that caused many iPhone users in the northeastern United States to complain that they couldn't access the mobile Web. The problem, which caused some users to not be able to surf the Web on their phones, did not affect phone calls, text messages, or mobile e-mail from devices such as Research In Motion's BlackBerry.

And it looks as though Microsoft is joining Apple and Google in the mobile "application store" market. The software giant expects to launch "Skymarket" this fall for its Windows Mobile platform, if a recent job posting spotted by Long Zheng at Istartedsomething.com is accurate. According to the ad, posted on Computerjob.com, the Skymarket senior product manager will head a team that will "drive the launch of a v1 marketplace service for Windows Mobile."

Tech goes to the Republican convention
While John McCain saw a flood of online donations last week, thanks to his newly announced vice presidential choice, Sarah Palin, his campaign was steering Web donors to a site that helps victims of Hurricane Gustav.

The Republican Party canceled nearly all scheduled events for the Republican National Convention on Monday, save official business, out of respect for those impacted by the hurricane. However, a few special guests remained on the docket of speakers at the St. Paul Xcel Energy Center, including Cindy McCain and First Lady Laura Bush.

"I would ask that each one of us commit to join together to aid those in need as quickly as possible," Cindy McCain said. "As John has been saying for the last several days, this is a time when we take off our Republican hats and put on our American hats."

Republican National Convention leaders also asked convention attendees to pledge donations to hurricane relief funds via text to the code 2HELP, using the keyword GIVE.

Hurricane Gustav's unexpected interference with the four-day event highlighted the deft communications needed to direct nearly 5,000 delegates and alternate delegates through the formal presidential nomination process. The RNC turned to cloud computing for the most efficient means of registering the delegates, and when the clouds of Hurricane Gustav threatened to throw the event off course, the RNC stepped up their communications with the delegates.

Early in the week, before the storm subsided, Republican leaders were reviewing the convention schedule on a day-to-day basis to determine whether to proceed with planned events. The party maintained a text message alert system for the delegates "to keep them fully informed not only of delegate activities but also to get them information about the storm," McCain campaign manager Rick Davis said.

McCain got the enthusiastic endorsements of two of Silicon Valley's best-known female executives, who said he was a far more attractive candidate than his Democratic rival on economic and tax grounds.

The pro-McCain pair were Meg Whitman, who stepped down as eBay's chief executive officer in March, and Carly Fiorina, the chairman and CEO of Hewlett-Packard from 1999 to 2005. Both are active in the McCain campaign; both have been talked about as receiving high-level appointments, if McCain is elected.

Also of note
Comcast is appealing a ruling by the Federal Communications Commission that found the broadband provider had illegally blocked some customers' Web traffic...Silicon Valley start-up NebuAd has suspended plans to deploy a controversial program that displays ads based on the monitoring of Web activity while Congress reviews privacy concerns...Intel is expected to announce the "Dunnington" processor later this month, the first six-core processor and last of its Penryn chips...Apple sent out invitations for a music-related event next week, and the smart money is on new iPods.

Joost isn't letting the public try out the site yet but that will change soon.

(Credit: Joost)

Finally, Joost is going to correct the error that badly hobbled the Web video service many once considered to be a serious YouTube competitor.

Currently available for Windows and Mac, Joost is planning to launch a test version of its new site later this month that will feature a browser-based plug-in and will no longer require users to watch via the company's much maligned desktop client. In a not so surprising move, users will be able to embed Joost's videos.

CEO Mike Volpi acknowledged in an interview with CNET that the desktop client was one of the company's missteps but that the new browser-based player would provide ease of use, a high-quality video experience, and more content. The new site, according to Volpi, will even be less taxing on laptop batteries. News of Joost's new site was first reported by The Industry Standard.

But the big question that Joost must answer is whether the site overhaul comes too late to catch to Hulu or Google's YouTube.

Joost pounced onto the online-video scene with seemingly the right combination of founders, investors, and technology. The media instantly christened it a legitimate YouTube killer.

The start-up was the brainchild of Janus Friis and Niklas Zennström, the founders of Skype and Kazaa. Among the backers were media conglomerates Viacom and CBS, parent company of CNET, publisher of News.com. Joost was powered by the same peer-to-peer technology that turned Skype and Kazaa into the most disruptive forces in the telephone and music sectors, respectively.

The public wasn't impressed. The content offering was thin. The player often stalled or stuttered, and it relied on the desktop client--meaning that you couldn't just log on to the Web from any computer to access your Joost account.

Volpi came on a year ago, and not much changed until January, when the company's CTO left and Volpi initiated a house cleaning. Volpi says it's still too early in the game to crown any site a winner.

"There is still ample opportunity to create a portal or aggregation site," Volpi said in an interview last week. "People will go where they can find the content they want."

Yes, but are Web video fans already used to getting what they want at Hulu, the company created by NBC Universal and News Corp? The competitor launched last spring to glowing press reviews, and traffic has continued to mushroom. A report issued this week by LiveRail reported that Hulu is probably already generating as much revenue as YouTube, which launched in 2005.

When it comes to YouTube, the Google property is still far and away the Internet's most popular video site. More than a third of every video viewed online is at YouTube. But YouTube is a user-generated site, with most of its content 10 minutes or shorter. Joost is much more like Hulu, a distribution platform for mostly professionally made content.

Volpi said Joost has greatly enhanced the content selection. The site will feature shows from Warner Bros., CBS, and Comedy Central, as well as other Viacom properties. Volpi said Joost will eventually offer a greater selection than Hulu. Volpi said Hulu offered little outside of the shows from NBC and Fox.

He called the selection "tired."

Joost's videos will follow a five-second advertisement or "preroll." Despite enabling users to embed video, the site will not concentrate on syndicating content.

"Our plan is to be a destination site where people go to watch their favorite shows," Volpi said.

Filmmaker Michael Moore plans to premiere his latest documentary exclusively on the Internet for free, forgoing the traditional theatrical release.

Slacker Uprising , which documents Moore's 62-city tour through swing states during the 2004 U.S. presidential election to rally young voters, will be available for download for three weeks, beginning September 23. A DVD of the 97-minute film will be released on October 7 through Amazon.com and Netflix.

"This is being done entirely as a gift to my fans," Moore said in a statement Thursday. "The only return any of us are hoping for is the largest turnout of young voters ever at the polls in November. I think Slacker Uprising will inspire (millions) to get off the couch and give voting a chance."

Moore's camp said no consideration was ever given to a theatrical release for the film, which cost about $2 million to make, perhaps forfeiting a nice profit at the box office. His last two documentaries, Sicko and Fahrenheit 9/11, are two of the three highest-grossing documentaries ever released.

The download will be available on BlipTV. See trailer below

The planned release takes a page out of Radiohead's book, which released its album In Rainbows on the Internet in October 2007. The band invited fans to pay what they wanted for the download, but the music was essentially free for the taking. Radiohead has never revealed the promotion's sales figures, but there was speculation that the money wasn't very good.

Nine Inch Nails, led by Trent Reznor, followed Radiohead by offering the digital version of the album Ghosts I-IV for free, as well as charging for premium versions. As of last month, Reznor said that the album had generated 781,917 transactions and $1.6 million.

You could easily forget a business birthday, but Google wields more star power than most. It was officially incorporated 10 years ago this Sunday while co-founders Larry Page and Sergey Brin were still working from a garage.

To celebrate, the journal Nature has asked researchers and business pundits to postulate on which young technologies might have as much impact on the world as Google 10 years down the road. After all, in the last 10, Google has grown from running a few loaner servers to a vast network of data centers that can not only deliver a map to a local store but also could have major effects on scientists' understanding of nature.

According to Nature, the common theme of their projections is the integration of "the worlds of matter and information." Here is a selection of responses.

Sam Schillace, engineering director at Google: better browsers. (Oddly enough, Google just introduced its own browser, Chrome.)

"The next generation of browsers...will make communication and collaboration even more transparent and let me focus on what I really want to do--connect with the person at the other end and get work done together. It will turn the web into a superconductor for interactions with other people and change the way we work pretty radically."

Bill Buxton, principal researcher at Microsoft: electronic paper.

"The history of communication technologies over the past century tells me that anything that's going to impact on the next ten years is going to be ten years old already. (The components that made Google possible 10 years ago were already there 10 years earlier, with the creation of the Web.)

"One prime candidate is electronic paper, displays that are as easy to view in ambient light conditions as paper and that consume hardly any power. It started with E Ink a decade ago; now we are seeing it in devices such as Amazon's Kindle."

Investor Esther Dyson, board member of DNA start-up 23andMe (which was co-founded by the wife of Google co-founder Brin): the mining of genetic information.

"Everyone dies of something; your genome gives you hints of which causes are most likely for you. But it doesn't predict precisely or with certainty, or tell you when. People's level of understanding of statistics in relation to soccer or gambling always amazes me, so there is hope that people can likewise understand the difference between correlation and causation in genetics."

Ian Pearson, a futurist with the U.K.-based Futurizon group: video visors.

"We're crying out for technology that will allow us to combine what we can do on the Internet with what we do in the physical world. One technology that springs to mind is the video visor, which gives you a computer image superimposed over the world around you."

And in the really out-there category...

Vincent Hayward, professor of engineering, Pierre and Marie Curie University: haptic, or tactile, computer interfaces, e.g., for mobile phones.

"A dry, flat screen will be able to simulate the feel of fur or wetness."

Google has added a new level of detail to the tools advertisers can use to track the performance of their search-ad campaigns, showing them the geographic region of the users who clicked on the ads.

Advertisers pay Google for ads next to search results when users click on them, so obviously advertisements have an interest in knowing details about where those users are located. "By specifically targeting those locations where your ads perform best you can maximize your campaign's performance," Google's Trevor Claiborne said on the Inside AdWords blog Thursday.

The move illustrates one of the aspects of online advertising: detailed analytics let advertisers much more precisely determine the success or failure of advertising as measured by clicks on ads, views to Web sites, and conversions of advertisements into actions such as registering for a site or buying a product.

Separately, Google also said in a separate AdWords post on Thursday that it's adjusted performance-monitoring tools so advertisers can distinguish ads viewed through search results and through browsing content.

"Because search and content network statistics can differ greatly, viewing aggregate statistics for a campaign running on both networks may not give you granular insight into your performance," Google's Christian Yee said on the blog. "For example, a high number of impressions and a low click-through rate on the search network may be signals that you should optimize, but similar statistics on the content network are unlikely to indicate poor performance."

Google's Photostream application is for viewing Flickr photos on Android phones.

(Credit: Google)

Google released on Thursday a new sample application called Photostream that will let phones running its Android phone operating system view photos stored at Yahoo's Flickr photo-sharing site.

Although Photostream is intended to be a tool to illustrate the use of various Android features, it also looks like a potentially useful application for when the phones start shipping later this year. The open-source program lets people browse a particular user's photos, in groups or individually, and create separate shortcuts to different Flickr accounts, according to a description at the Android developers blog.

Google is trying to attract developers to Android so the project has a rich set of applications. Part of the promise of the effort is to build an "open" foundation, not unlike personal computers, where people can install new software.

Users will be able to find new applications at the Android Market, though that online service likely will launch only with free applications, so developers hoping to profit from the site will probably have to wait.

Google is also moving technology from its Chrome browser to Android.

BBC Worldwide is developing a music download service, offering streamed-for-free and paid download works from its archive of music that bands have recorded for TV and radio in BBC studios.

The Beeb's radio and television music shows frequently feature live sessions recorded at BBC headquarters, often of current singles, acoustic versions of popular tracks, or cover versions of other artists' songs. Radio 1's Live Lounge is a popular destination for pop artists. The BBC also has exclusive rights to broadcast performances at Glastonbury Festivals.

Naturally, live performances are well-recorded by the BBC and are often replayed upon request by Radio 1. But what's better for the broadcaster than playing these tracks for no extra cost over the airwaves? Why, getting fans to pay for them, of course.

Beeb there, done that
It's not untrodden territory. BBC sessions have been featured as B sides to CD singles and as bonus tracks on albums, such as on Gomez's recently released anniversary version of the album Bring It On. And, of course, in 1994, a massive collection of The Beatles' BBC recordings was finally released on CD.

So far, major-label support for the BBC Worldwide project comes only from EMI, but Music Week reports that talks are under way with other major music publishers. A source also claimed that the earliest the service could launch is January 2009.

I'm totally behind this venture, assuming that it doesn't abuse us with DRM and low bit-rate encoding. After all, we paid for these recordings as part of our TV licenses in the first place. Well, our dads did.

The free streaming option is said to be ad-supported--a move that may annoy U.K. television license holders.

If nothing else, it'll enable smaller bands to release their BBC sessions without becoming the next Beatles or Led Zeppelin--another band that released a live BBC session CD.

Nate Lanxon of CNET UK reported from London.

Business news channel CNBC and professional networking site LinkedIn have formed a strategic alliance.

Under the deal announced late Wednesday, the CNBC will provide articles, blogs, financial data, and video across the LinkedIn network. The news channel also will integrate LinkedIn functionality into CNBC.com. That functionality will allow LinkedIn's members to share comments about the news within their network of friends and business contacts. In addition, the two companies will jointly create content, including community-generated content such as surveys, from LinkedIn members for broadcast.

The changes on the sites are set to launch in the fourth quarter.

"For quite a while, CNBC has been asked when will it enter professional networking," Mark Hoffman, CNBC president, said in a statement. "This question has been clearly answered today...."

Correction: This post misstated Andy Schuon's former title. He was CEO of Universal Music Group's International Music Feed.

MySpace employees are busy putting the finishing touches on the social network's upcoming music service, expected to launch later this month. One important chore, however, remains conspicuously incomplete.

MySpace Music is officially rudderless. A six-month search for a CEO has been unsuccessful and now, the service is expected to debut without a chief in place, say three music industry sources. MySpace CEO Chris DeWolfe is in charge on an interim basis.

If the service is successful, meaning it offers lots of good, cheap (read: free) music, the public is unlikely to care that MySpace Music was missing a CEO. But if the site stumbles, look for critics to jeer the company for a lack of leadership. Whoever is hired, it's doubtful the service can generate much interest unless it trots out someone poached from iTunes, or maybe Amazon.

(Credit: MySpace)

Those are the only companies that can claim success at selling music online on a large scale. If MySpace could lure away one of Apple's guys, then at least it could point to a proven winner.

MySpace has to get this music service right. While Facebook has already elbowed past it as the world's largest social-networking site, one area where MySpace continues to dominate is music. The site has become the online equivalent of Soul Train or American Bandstand, a digital stage where musicians flock to showcase their talents.

Music has helped MySpace stay relevant with younger audiences at a time when Facebook holds an edge in the cool factor.

Meanwhile, Facebook hasn't shown a lot of interest in challenging MySpace in music. Other competitors have. Sites, such as iMeem, have attracted users by offering free streaming music for more than a year.

So who is MySpace Music supposed to turn to for help?

The company has already interviewed a slew of execs from both the digital side as well as music industry old timers. Andy Schuon, the former CEO of Universal Music Group's International Music Feed and past president of CBS Radio (CBS is parent company of CNET News.com), is being considered for the job along with a long list of others, said two music industry sources.

Schuon could not be reached Wednesday.

Hiring an old-school music suit to run a digital shop hasn't met with much success. But is MySpace supposed to hire some Silicon Valley guy with maybe a couple of so-so music start-ups under his belt? Who among that crowd has a winning record?

The Deal reported last month that several execs with Internet experience were offered the job and turned it down, including former AOL executive Jim Bankoff, BigChampagne chief executive Eric Garland, and Benchmark Capital entrepreneur-in-residence Dave Goldberg, who also helped guide Yahoo Music.

Tough job
The delay in finding a chief executive also raised the question about whether running MySpace's music service is all that attractive.

When it's fully operational, MySpace Music is expected to offer free streaming music, unprotected MP3 downloads, ringtones, and e-commerce offerings such as merchandise and ticket sales. The site is well heeled with backers that include Rupert Murdoch's News Corp., and the three largest recording companies. The new chief won't have to oversee a new download service as Amazon is expected to supply the infrastructure for that.

But all that firepower may be part of the problem.

Will the CEO be expected to answer to Universal Music Group, as well as to Murdoch? All of the stakeholders will hold a seat on the board, which met for the first time recently.

Said one person who was interviewed for the job and turned it down; "It's a case where there might be too many masters."

Perhaps, the least attractive part of the job is that whoever gets it will be charged with dethroning Apple CEO Steve Jobs as the grand poo-bah of digital music.

Note to future MySpace Music CEO: Don't be frightened. Forget that MySpace has almost no experience in music retail or must compete against Apple's iPod without possessing any significant hardware partnership (that's a trick statement as there isn't any significant hardware in music besides the iPod).

If you lose, the bright side is MySpace Music will join other marquee heads on Apple's trophy wall--right alongside Microsoft, MTV, Sony, Yahoo, RealNetworks, and Wal-Mart.