Sony Ericsson, owned by Ericsson and Sony, said the deals added 5 million new tracks to its catalog.
The venture said in a statement late on Sunday it had signed deals with Sony BMG, Warner Music Group, EMI, The Orchard, IODA, The PocketGroup, Hungama, X5Music, Bonnier Amigo, and VidZone.
Sony Ericsson, which made the announcement at a trade show in Cannes, France, said it was negotiating further deals with regional labels.
The company introduced PlayNow in February 2004 as a way to listen to and then purchase ringtones
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