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By Ina Fried, News.com
Posted on ZDNet News: Jan 29, 2007 5:59:00 PM

NEW YORK--Microsoft wrapped up development of Windows Vista three months ago, but the company's marketing machine is just kicking into high gear.

The company began two days of events with an aerial dance performance in Manhattan's West Chelsea neighborhood, a district once known for industrial warehouses but now more notable for its avant-garde art galleries. But the wind chill made conditions notably uncomfortable.

Aerial dancers

"Frostbite sure is an occupational hazard today," said a camera operator who was part of the sizeable audience of press, guests and Vista beta testers who braved the cold to watch the human billboard. Sixteen aerial dancers clad in colorful spandex bodysuits dangled from bungee cords to form the Vista and Office 2007 logos on the side of the Terminal Building.

With more than five years having elapsed since Windows XP was released, Microsoft is pulling out all the stops for Vista, which goes on sale to consumers at midnight, along with Office 2007. (Both products were released for large businesses in November.)

The festivities moved indoors for a midday lunch at the trendy Cipriani restaurant, where Microsoft CEO Steve Ballmer toasted the launch along with executives from some of the largest hardware companies.

News.com Poll

Vista: Now or never
How soon do you plan to move to Microsoft's latest OS?

I'm standing in line right now to buy it.
Whenever I buy my next PC.
Windows XP is going to last me a good, long time.
I'm sticking with the Mac--or moving there soon.



View results

Ballmer said he expects initial sales of Vista to be five times what they were with Windows 95. "We'll probably go double what we did with XP," he said.

Dell CEO Kevin Rollins said his company saw a 20 percent increase in traffic to its Web site this past weekend, as it started taking orders for Vista-based systems. "We sold tens of thousands of copies (of Vista) this first weekend," Rollins said.

Later, Ballmer and Microsoft Chairman Bill Gates hosted a party in Times Square to celebrate the release, inviting beta testers from the greater New York area to join in the festivities.

"Five million people helped guide us and tell us it was ready to go. This is our chance to thank them," Gates told CNET News.com in interview Monday.

Onstage, Gates noted that it was in New York in 1983 that the company committed to Windows and the graphical user interface.

The machines could barely keep up (with) displaying the text," he said. "Windows could barely fit in memory."

But Microsoft was convinced that Windows would open plenty of doors. "That was our bet, that not only could we do fantastic things with Windows but it would become the platform that the software industry would build on."

Gates returned to the United States from Europe long enough to do a spate of interviews, including the Today Show and The Daily Show, before heading back to the United Kingdom, where he will attend a London event and the company's Government Leaders Forum in Scotland.

NEW YORK--Microsoft wrapped up development of Windows Vista three months ago, but the company's marketing machine is just kicking into high gear.

The company began two days of events with an aerial dance performance in Manhattan's West Chelsea neighborhood, a district once known for industrial warehouses but now more notable for its avant-garde art galleries. But the wind chill made conditions notably uncomfortable.

Aerial dancers

"Frostbite sure is an occupational hazard today," said a camera operator who was part of the sizeable audience of press, guests and Vista beta testers who braved the cold to watch the human billboard. Sixteen aerial dancers clad in colorful spandex bodysuits dangled from bungee cords to form the Vista and Office 2007 logos on the side of the Terminal Building.

With more than five years having elapsed since Windows XP was released, Microsoft is pulling out all the stops for Vista, which goes on sale to consumers at midnight, along with Office 2007. (Both products were released for large businesses in November.)

The festivities moved indoors for a midday lunch at the trendy Cipriani restaurant, where Microsoft CEO Steve Ballmer toasted the launch along with executives from some of the largest hardware companies.

News.com Poll

Vista: Now or never
How soon do you plan to move to Microsoft's latest OS?

I'm standing in line right now to buy it.
Whenever I buy my next PC.
Windows XP is going to last me a good, long time.
I'm sticking with the Mac--or moving there soon.



View results

Ballmer said he expects initial sales of Vista to be five times what they were with Windows 95. "We'll probably go double what we did with XP," he said.

Dell CEO Kevin Rollins said his company saw a 20 percent increase in traffic to its Web site this past weekend, as it started taking orders for Vista-based systems. "We sold tens of thousands of copies (of Vista) this first weekend," Rollins said.

Later, Ballmer and Microsoft Chairman Bill Gates hosted a party in Times Square to celebrate the release, inviting beta testers from the greater New York area to join in the festivities.

"Five million people helped guide us and tell us it was ready to go. This is our chance to thank them," Gates told CNET News.com in interview Monday.

Onstage, Gates noted that it was in New York in 1983 that the company committed to Windows and the graphical user interface.

The machines could barely keep up (with) displaying the text," he said. "Windows could barely fit in memory."

But Microsoft was convinced that Windows would open plenty of doors. "That was our bet, that not only could we do fantastic things with Windows but it would become the platform that the software industry would build on."

Gates returned to the United States from Europe long enough to do a spate of interviews, including the Today Show and The Daily Show, before heading back to the United Kingdom, where he will attend a London event and the company's Government Leaders Forum in Scotland.

  • Talkback
  • Most Recent of 25 Talkback(s)
In terms of value for dollar invested
Using an extravagant estimate, Vista
advertising is worth two cents on the
dollar, at most, and considering the
location referenced in the article, cut that
in half. So they have a one... (Read the rest)
Posted by: Ole Man Posted on: 12/01/07 You are currently: Logged In | Log out
I could care less about Vista Marketing nucrash   | 01/29/07
Marketing campaign for Vista high-steps it in New York Loverock Davidson   | 01/29/07
Getting The Word Out About The Disaster That Is Vista itanalyst   | 01/29/07
You are right about sales xuniL_z   | 01/29/07
Go To Sites Other Than ZDNet itanalyst   | 01/29/07
A dream or a nightmare Ole Man   | 12/01/07
Mike Cox, is that you? John L. Ries   | 01/29/07
No Mike Cox here Loverock Davidson   | 01/29/07
Sorry... John L. Ries   | 01/29/07
It all depends Loverock Davidson   | 01/29/07
Been to New York, over-rated nucrash   | 01/29/07
Nonsense! Loverock Davidson   | 01/29/07
Ack, might be true maldain   | 01/29/07
Sounds Like The Perfect Place Ole Man   | 01/29/07
A wonder to behold hoiatl   | 01/29/07
Great Marketing... BUTTTT rbert16000   | 01/29/07
It is easier to lie when you do marketing. slim-01   | 01/30/07
"I wish I could sell ice to Eskimos like that too" Ole Man   | 12/01/07
Big deal voska   | 01/29/07
Best night life in the world ! Hands down. Tigertank   | 01/29/07
End of Active Directory? mighetto   | 01/29/07
How about letting the product speak for itself, for once? kraterz   | 01/29/07
Window speaks for itself. slim-01   | 01/30/07
cost a_lesueur@...   | 01/29/07
In terms of value for dollar invested Ole Man   | 12/01/07

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