Web ads getting richer

By Stefanie Olsen
Posted on ZDNet News: Apr 28, 2003 8:01:00 PM

More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according to new data.

The number of rich media ads, which can come in the form of pop-ups or of animations that zing across Web pages, is rising by 10 percent every three months, according to data from DoubleClick, a New York-based marketing-technology company. About 28 percent of all ads served were rich media in the first quarter of 2003, compared with 17.3 percent in the same period last year. Read the full story