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By Michael Kanellos
Posted on ZDNet News: Sep 27, 2004 12:00:00 PM

Microsoft will release a low-price version of Windows in Russia by the end of the year, an effort to wean consumers in that country off pirated software and Linux.

The Redmond, Wash.-based software giant will also announce later in the week that it will bring a version of Windows XP Starter Edition, a relatively inexpensive and slimmed down version of Windows, to a fourth, as-yet-unidentified, Asian country, bringing the total number of countries in the program to five.

Windows XP Starter Edition is Microsoft's attempt to gain more customers in the developing nations, the fastest growing markets in the world. The OS differs from regular Windows in a number of respects. Users can run only three programs on the operating system at once, for instance, and home networking has been deleted.

It also comes preloaded only on authorized PCs. Microsoft does not sell the software separately in stores.

On the other hand, it costs far less than regular Windows. Starter Edition costs about $36, according to sources, less than the $70 or more PC makers pay for Windows XP. The OS also comes with a tutorial CD and localized content to help first-time users.

The low price allows Microsoft to better compete against Linux desktops, executives have said. Because Starter Edition customers can get patches and updates, Microsoft hopes that PCs loaded with the OS will be more attractive than PCs with pirated software.

Russia--along with Brazil, India and China--has emerged as one of the prime opportunities for high-tech companies. One Intel executive said Russia and China will likely be two of the company's fastest-growing markets over the next few years. Kraftway is one of the country's leading PC makers.

The country has also begun to promote itself as a center for technology development and outsourcing. Notable tech successes from Russia include antivirus specialist Kaspersky Labs and Sea Launch, a Russian-Ukrainian-Norwegian-U.S. joint venture that launches rockets from a platform on the equator for commercial satellite deployment. Several venture capitalists have begun to place investments in the country.

At the same time, piracy is also fairly extensive in Russia. A study released by the Business Software Alliance and IDC in July said 97 percent of the software in Russia is pirated, a figure bested only by China, Vietnam, Ukraine and Indonesia. Critics, however, often assert that BSA figures tend to be on the high side.

In the past 18 months, Microsoft has dedicated more efforts toward wooing customers in the developing world. The company, for instance, permits schools in 67 countries to obtain Microsoft Office for a few dollars and a free upgrade to Windows XP on donated computers. Intel, Advanced Micro Devices, Hewlett-Packard and others have similar programs for emerging nations.

The Starter Edition for Russia will come out by the end of the year, said a Microsoft representative. A full-fledged Russian version of Windows already exists.

Last month, Microsoft announced it would come out with Starter Editions of Windows for Malaysia, Indonesia and Thailand in October.

Microsoft will announce a fifth Starter Edition later this week for a developing Asian country, but it will not be China, the company representative said.

A likely candidate is Vietnam, where Internet cafes are popular and products like Mr. Yee's Windows 98 can be bought for $1 in the street.

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  • Most Recent of 74 Talkback(s)
Actually...
...instead of "I know what's wrong, but I'm not going to tell you", it tells you exactly what to do. I have found a tremendous amount of help online, for when the message seems cryptic, such a... (Read the rest)
Posted by: Spoon Jabber Posted on: 09/29/04 You are currently: a Guest | | Terms of Use
And where is the budget version for US schools?  DonnieBoy | 09/27/04
But Americnad demand the right to pay full price!  B.O.F.H. | 09/27/04
Not scared, just aware  amicus_curious | 09/27/04
Man, you live in a dream world.  DonnieBoy | 09/27/04
Linux is a sort of unix  StorageGuru | 09/28/04
Linux is doing a lot more than cannibalize Unix and keep Windows out.  DonnieBoy | 09/28/04
Unix losing money by the ton  StorageGuru | 09/28/04
RUN MICROSOFT, RUN!!!!  itanalyst | 09/27/04
how fragmented is xp now - 5 versions?  V Sanders | 09/27/04
IF they allowed optional installs - would only need ONE version  V Sanders | 09/27/04
It is truly a shame that the USA is falling behind in tech.  Xunil_Sierutuf | 09/27/04
Just history repeating itself.....  Laff | 09/27/04
Thanks to Microsoft Sufficating the U.S. Tech Industry  claytonmuhler | 09/27/04
MS is finding Linux indestructible.  Laff | 09/27/04
Most of the world?  Salman Pak | 09/27/04
Missed a few announcements - did ya  TrustMe_z | 09/27/04
Oops, you blinked.. it's now 4% and overtook the MAC  Xunil_Sierutuf | 09/27/04
Hardly that  StorageGuru | 09/28/04
yeah right  V Sanders | 09/27/04
What happenned to: "we can't unbundle anything"????  shawkins | 09/27/04
Reducing functionality  Anton Philidor | 09/27/04
oh yeah, linux:fastest growing OS in history is wrecking competition to win  hipparchus2000 | 09/27/04
"fastest growing OS in history"?  Anton Philidor | 09/28/04
One of the technology "givens" taught to CS majors.  Xunil_Sierutuf | 09/27/04
shawkins, That was the LIE they told the courts...  Plain Logic | 09/27/04
What's really a shame...  Spoon Jabber | 09/28/04
How long is the rest of the world going to pay?  crocd | 09/27/04
Problem is, they weren't paying  Anton Philidor | 09/27/04
Read the post  crocd | 09/27/04
Okay, but what's the connection?  Anton Philidor | 09/27/04
Not really gloating speculating..  crocd | 09/27/04
Business pricing  Anton Philidor | 09/27/04
Marketing is a science  amicus_curious | 09/27/04
Woe there sonny...:)  Laff | 09/27/04
Whoa is me; keeping 95% of the market  Anton Philidor | 09/27/04
It's better than jail...  Patrick Jones | 09/27/04
Most of the World?  IT_User | 09/27/04
Actually that's the sick part -- he'll remain the richest man..  DigitalKid | 09/27/04
doesn't bother me  DemonX | 09/27/04
Actually, without the value of MS stock, he would not be anywhere near.  DonnieBoy | 09/28/04
Mr. Bill has cashed some $40B  StorageGuru | 09/28/04
How about Red Hat?  Spoon Jabber | 09/28/04
97% piracy?  d_jedi | 09/27/04
No control thats why they pirate  crocd | 09/27/04
That's why..  d_jedi | 09/27/04
Piracy is good for Microsoft. They don't want you to use Linux.  DonnieBoy | 09/27/04
Limited XP is the tool pirate  voska | 09/27/04
Yes, they are desperate to limit exposure to Linux  DonnieBoy | 09/27/04
Bottom Line: MS Trying to Sell A Commodity At Luxury Prices  brenthawkinsmd | 09/27/04
Ubiquitous does not mean commodity  amicus_curious | 09/27/04
There is a lot more to the Anti Windows/MS concept  Laff | 09/27/04
The question is..  d_jedi | 09/27/04
Just curious...  Michael Kelly | 09/27/04
Well..  d_jedi | 09/27/04
wow you tried twice and failed. hint try preinstalled from Walmart  hipparchus2000 | 09/27/04
His point is very valid..  Brasonte | 09/28/04
And of course...  Spoon Jabber | 09/27/04
The difference is..  d_jedi | 09/27/04
just buy preinstalled  hipparchus2000 | 09/27/04
Umm.. no  d_jedi | 09/27/04
Actually...  Spoon Jabber | 09/29/04
justlinux.com  Linux User 147560 | 09/27/04
And where is it written?  StorageGuru | 09/27/04
So are you saying that someone who purchases  Laff | 09/28/04
Another Sheep Responds  brenthawkinsmd | 09/27/04
Using caps doesn't make it so  StorageGuru | 09/28/04
Sorry but gotta disagree here  Linux User 147560 | 09/28/04
You miss the point by a mile  StorageGuru | 09/28/04
US Schools Subsidizing Microsoft's Illegal Dumping in Russia  claytonmuhler | 09/27/04
And there is the future  FilledOut | 09/27/04
WinXP Starter edition is total junk!  doh123 | 09/28/04
looks like RUSSIA OEMS give consumers a choice  V Sanders | 09/28/04
only the russians -- pls  dark8eyes | 09/28/04
That's about what it is worth!  Spoon Jabber | 09/29/04

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