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By Ina Fried
Posted on ZDNet News: Nov 6, 2006 3:30:00 PM

Microsoft is looking to liven up its Microsoft Dynamics line of applications for midsize businesses.

Bill Gates, the company's chairman, is slated to outline Microsoft's strategy for these customers on Monday at its Convergence conference in Munich. The event, the first Convergence to be held outside the U.S, is for users of Microsoft Dynamics products.

The software maker has been touting a future in which its desktop applications for midsize customers will be augmented by a host of online services. However, it is still treading fairly cautiously when it comes to providing full-on hosted versions of its Microsoft Dynamics products, which include customer relationship management (CRM) and enterprise resource planning (ERP) tools.

With hosted services, companies buy access to software running on an outside server, rather than on their own in-house machine.

Microsoft said in July that by the middle of next year, it will offer a of its CRM product in a hosted version.

"We will then look at what other workloads from our ERP (enterprise resource planning) products make sense to go online," said Satya Nadella, who in September took over from Doug Burgum as corporate vice president of the Microsoft Business Solutions unit. "It's not about an all-up hosted offer."

The company has been working to remake the image of its least-known product unit. Until recently, it went by the name Microsoft Business Solutions, but is now plugged as the home of the Dynamics product line.

Although Microsoft is not offering full-fledged hosted version of its Dynamics products, it is taking smaller steps in that direction. It is adding an option for service providers to license software to customers on a per-user, per-month basis. Danish telecommunications firm TeleDanmark already offers such an option and has about 4,000 customers, Nadella said.

Microsoft has taken a similarly indirect approach in allowing its Exchange e-mail server software, for example, to be offered in a hosted fashion.

The software maker has been working to add services components to nearly all of its businesses, as part of the Live strategy first outlined by Ray Ozzie, Microsoft's chief software architect, a year ago at an event in San Francisco.

As for which Dynamics products Microsoft might look to offer in a hosted fashion on its own, Nadella said Microsoft is already things working on some ideas, but is not ready to talk details.

"Manufacturing may not be the first thing we will tackle when it comes to Live, but things in HR and other areas probably make more sense," Nadella said.

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  • Most Recent of 7 Talkback(s)
I can't think of one
But I certain can say Microsoft isn't the answer here. Beware, Dynamics CRM is a pain. Sure it's functional but it's also less productive. If you don't mind taking a 30 second task and turning it into... (Read the rest)
Posted by: voska Posted on: 11/07/06 You are currently: a Guest | | Terms of Use
You can bet that Microsoft WILL make all applications dependent on Windows.  DonnieBoy | 11/06/06
Dynamics M$....  Linux Geek | 11/06/06
Wrong  ibabadur1 | 11/06/06
Still, very few large companies trusting MS on this, they can only hope  DonnieBoy | 11/06/06
There is no such thing?  startx.jeff | 11/06/06
Where's the...  ibabadur1 | 11/06/06
I can't think of one  voska | 11/07/06

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