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By Mike Ricciuti, News.com
Posted on ZDNet News: Oct 20, 2004 4:00:00 PM

ORLANDO, Fla.--What's one of Steve Ballmer's biggest headaches? It's not Linux or security breaches. It's piracy, the Microsoft CEO said Wednesday.

"The biggest problem we have right now is that people who should be paying for software aren't," Ballmer told an audience of technology executives at an industry conference here sponsored by market researcher Gartner.

Steve Ballmer Steve Ballmer

One way to stem piracy is to offer consumers in emerging countries a low-cost PC, Ballmer said. "There has to be...a $100 computer to go down-market in some of these countries. We have to engineer (PCs) to be lighter and cheaper," he said.

People in poorer countries have one low-cost computing option, Ballmer said. "They have a leased-PC concept: the Internet cafe. Pay-by-the-drink computer use--that has a very important place in the market. (Microsoft) has five times as many Hotmail users in India and China than there are PCs because of this," he said.

Ballmer said piracy of Microsoft's Windows and Office software in emerging markets has become a major concern for the software giant, especially among business users who can afford to pay for software.

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"PCs are not selling to the lower end of the population in China and India. People buying machines there are relatively affluent. So...should the prices be lower? Not really. Until government and situational factors reduce piracy...those people...don't pay," Ballmer said.

But lower prices have become part of Microsoft's strategy for gaining market share in developing nations. In recent months, the software maker has announced plans to introduce low-cost "starter editions" of Windows XP into countries including India, Russia and Thailand. These versions will be bundled only with entry-level PCs and will not be available for retail sale.

The Microsoft CEO bristled at the suggestion that Linux is gaining in popularity as a client operating system at the expense of Windows. "There's no appreciable amount of Linux on client systems anywhere in the world," he said.

Ballmer said that some governments have decided against using Linux after studying the costs involved. "You can sit here and read the drama stories and assume they are true. Paris said Linux was dramatically more expensive than Windows. In...Brazil, it's the same thing."

One exception is the city of Munich, Germany, which is planning a widespread Linux installation, Ballmer admitted. "Yes, we lost the city of Munich. But the fact that the same story gets told 65,000 times, and they are still diddling around to some degree...come on, where's the evidence?"

Munich councilors said last month that the city was finally ready to proceed with its Linux installation.

Ballmer also defended a comment made earlier this year by Bill Gates, Microsoft's chairman, who said security will not be an issue in three years. "If (that) was something we weren't shooting for, no one should come to this keynote. Whether that statement will come to be true or not remains to be seen. But it expresses Bill's fundamental optimism," he said.

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  • Most Recent of 245 Talkback(s)
open office
just use open office and forget about MS.
Here in Mexcio windowsXP cost only 20 USD and this installed....... (Read the rest)
Posted by: adobes Posted on: 09/28/05 You are currently: Logged In | Log out
More interested in MS interests in hardware FilledOut   | 10/20/04
Wow mabricen   | 10/20/04
$100 for the PC; $500 for Windows drabicky   | 10/20/04
My thoughts exactly..... shawkins   | 10/20/04
Conformity nullrider   | 10/20/04
Don't confuse conformity with standards shawkins   | 10/20/04
You mean standards Henk de Boer   | 10/20/04
Conformance vs. conformity Still Lynn   | 10/21/04
Cheap HW, Expensive SW blackshole   | 10/25/04
$100 PC? That'd encourage piracy voska   | 10/20/04
Costly Switch But an Excellent ROI guitrwiz@...   | 10/20/04
Ballmer, what a stupid monkey moondookie@...   | 10/21/04
Making piracy more affordable Still Lynn   | 10/21/04
Go ahead, Steve Yagotta B. Kidding   | 10/20/04
Hmm cleaver dave95   | 10/20/04
Gates & free hardware Middle of the Road   | 10/20/04
Cheaper hardware will not reduce piracy. JonathonDoe   | 10/20/04
You actually BUY MS Office? vandamme   | 10/20/04
I use OO too, but when I build for others I give them what they want JonathonDoe   | 10/20/04
Ethics??? macnlos   | 10/21/04
Stealing Hardware vs Stealing Software gsquared   | 10/20/04
stealing hardware Middle of the Road   | 10/20/04
the New windows PCI card Humph   | 10/25/04
True but think! tthayer   | 10/26/04
LOL Humph   | 10/27/04
Yeah and who's going to spend $$$ for the NEXT Laff   | 10/20/04
Most interesting quote on piracy Anton Philidor   | 10/20/04
Anton, the Microsoft hooter. systemcleaner   | 10/21/04
Hardware Manufacturers: We need a $5 OS NT Admin   | 10/20/04
I have to agree ... Ludovit   | 10/20/04
Smoking Something Middle of the Road   | 10/20/04
That was then, this is now ... Ludovit   | 10/21/04
Spelling correction ;-) strawbrn   | 10/20/04
Oh the pain, the pain tic swayback   | 10/20/04
Linux Can beat the 5$ price Yehuda Mann   | 10/20/04
We had one Roger Ramjet   | 10/20/04
Microsoft & Security = Oxymoron Update victim   | 10/20/04
You still need an OS to run a browser htotten   | 10/20/04
But not an expensive one... Patrick Jones   | 10/20/04
It could be done Lisanne001   | 10/20/04
3.1 Worked? htotten   | 10/20/04
browser no os well almost lesjohns@...   | 10/20/04
I've seen it tek_z   | 10/20/04
Microsoft & Security = Oxymoron Update victim   | 10/20/04
Yeah, that's the problem Middle of the Road   | 10/20/04
Extremely Unfair! Stephen Wheeler   | 10/22/04
All that sun & alcohol might have impaired your brain ... kbeartxzd   | 10/24/04
$100 PC ronmcnaughton   | 10/20/04
Free is Free andy838   | 10/20/04
True pirates Middle of the Road   | 10/20/04
Try windows hacks..... ZooberSoft   | 10/20/04
At what point does extortion turn into theft? Irritated User   | 10/20/04
You're dead right WhoIsDaMan   | 10/21/04
There are very good reasons why reasoned posts are not replied to. Irritated User   | 10/21/04
Cheap entry-level Windows/Office is the answer jstone@...   | 10/20/04
Cheap PCs for the Developing World soismeme@...   | 10/22/04
Never seen a pirated computer waicri@...   | 10/20/04
Answer this question chippsetter@...   | 10/20/04
OS included? mabricen   | 10/20/04
Dumb-down version. dave95   | 10/20/04
PC needed to use pirate software. Anton Philidor   | 10/20/04
Thx for Xlation Csap   | 10/20/04
We need a $100 Office Suite 4rec   | 10/20/04
Well I suppose Yagotta B. Kidding   | 10/20/04
change the system to cafeteria style rox525   | 10/20/04
Yeah, blame someone else tmos   | 10/20/04
No we need $99 OS that includes Office eric_bischoff@...   | 10/20/04
try fedora 2 or 3 and open office lesjohns@...   | 10/20/04
$100pc suitcase   | 10/20/04
Ballamer sounds like Bush - backwards! dewey_m@...   | 10/20/04
Lower hardware & software costs A user   | 10/20/04
Software Cost?? Yugs   | 10/20/04
$100 PC who side are they on? jtprescottjr@...   | 10/20/04
Yeah, then we can afford expensive MS software! sckinz1   | 10/20/04
Linspire PC FilledOut   | 10/21/04
We need a $100 motor vehicle denny.brydl@...   | 10/20/04
A $100.00 PC??!! tims@...   | 10/20/04
"System Builder" pricing ... mwagner@...  ZDNet | 10/26/04
No, Cheaper PCs Won't Help Much, IMHO tonyrony   | 10/20/04
with just $50 you can get computer and tons of softwares imran@...   | 10/20/04
That will only encourage piracy lonnie_west@...   | 10/20/04
Engines.. Patrick Jones   | 10/20/04
Brings new meaning to pocket rocket Linux User 147560   | 10/20/04
the Rich get Richer Csap   | 10/20/04
That would not be so bad, perhaps... vinz65@...   | 10/20/04
A dependency philosophy chualc   | 10/20/04
Sorry chualc   | 10/20/04
What you say is very true about DOS. Irritated User   | 10/20/04
Remeber Windows 2, people??? Knorthern Knight   | 10/21/04
What a lame troll Magister_z   | 10/20/04
Ehhh... that's not exactly true csteinola   | 10/20/04
Yes and No Csap   | 10/20/04
Right On! Irritated User   | 10/20/04
Balmer WAKE UP - how 'bout 10 $ software bizybee   | 10/20/04
What he means is a $5 PC dwright@...   | 10/20/04
Unbelievable! ecarteraz@...   | 10/20/04
Linspire is doing this already spencerlmp   | 10/20/04
Brazil.. Patrick Jones   | 10/20/04
Paris Yagotta B. Kidding   | 10/20/04
$100 PC... fmfnavydoc   | 10/20/04
The PC isn't being pirated it's the Operating System and Software Dodo Egg   | 10/20/04
Cheaper software more effective than cheaper hardware... vulpine@...   | 10/20/04
Apple Piracy wwoodford   | 10/20/04
Yes, but... vinz65@...   | 10/20/04
Where the hell did 1/3 come from?? Bob/Paul   | 10/21/04
actually, apple is pirated a lot too doh123   | 10/21/04
I thought the article was about hardware ... mwagner@...  ZDNet | 10/20/04
Windows or Gates? PCcritic   | 10/20/04
One thing is certain... No_Ax_to_Grind   | 10/20/04
So.. Patrick Jones   | 10/20/04
Certain, maybe, but not true Yagotta B. Kidding   | 10/20/04
good joke hipparchus2000   | 10/21/04
So a $100 PC is the answer. Erexx   | 10/20/04
$100. PC ? justabarber   | 10/20/04
The AOL Optimized PC NT Admin   | 10/20/04
Cheaper PC's won't stop but increase piracy. Libertarian   | 10/20/04
Here an idea ! NT Admin   | 10/20/04
Office 97 htotten   | 10/20/04
Re: Office 97 kastlemaster   | 10/20/04
Why bother? OpenOffice is free kribor_z   | 10/20/04
Amen kastlemaster   | 10/21/04
Not an issue of Cost!!! PuckDevil8   | 10/20/04
Not an issue of hacking Unix Guru   | 10/20/04
pc's RADIOJB@...   | 10/20/04
X-Box with Office jrhoflen   | 10/20/04
$100 PCs & Microsoft MickeySoft   | 10/20/04
MB VS MEMORY? FIVEOHJIM   | 10/20/04
Could you take the CAPS LOCK OFF? Linux User 147560   | 10/20/04
Quit yelling! htotten   | 10/20/04
We need cheaper software! drwhotheman   | 10/20/04
Where did these numbers come from? vulpine@...   | 10/20/04
Ballmer, Welcome To Moronville itanalyst   | 10/20/04
Given the way he was quoted... Anton Philidor   | 10/20/04
Just another ploy wirefree@...   | 10/20/04
What an absolute laugh! kokuryu   | 10/20/04
$100 PC, No how about a $100 OS jjharr1   | 10/20/04
Cheap hardware vs. expensive software Unix Guru   | 10/20/04
$100 PC jed.gart@...   | 10/20/04
What, Who is Steve kidding? Walter Wise   | 10/20/04
Software & Piracy bill.noah@...   | 10/20/04
A good idea chualc   | 10/20/04
It's not the computer price fisherman338   | 10/20/04
$100 PC Mahegan   | 10/20/04
No competetion keeps OS $$$ high jsjag1   | 10/20/04
We need $100 Complete Operating System black-jack   | 10/20/04
no kidding, how about I have the option to BUY a windows cd for $100 V Sanders   | 10/21/04
Cheaper Windows REKer   | 10/20/04
I'm sorry...What??? RBular   | 10/20/04
who steals ms windows? V Sanders   | 10/21/04
... and $75 MS Office! pfurrie@...   | 10/20/04
Translation John L. Ries   | 10/20/04
We need a $100 OS Pridepro   | 10/20/04
Ok $25.00 Computer hows that! computers@...   | 10/20/04
Hey Balmer, Its the "Ware Cost Stupid! Jaytmoon   | 10/20/04
Think about it chualc   | 10/20/04
Hut in Taipei? ChuTw   | 10/21/04
Cheaper PCs tqmiso@...   | 10/20/04
MS take the profit PC makers take the hit jimandsam@...   | 10/20/04
Cheaper SOFTWARE might do the trick??? onebyte   | 10/20/04
Issue is software cost not Pc cost coldiniowa   | 10/20/04
Ballmer eau de joy   | 10/20/04
$100 PC How much is the Windows portion? tswarren   | 10/20/04
Cost of Windows and MS Office gassucker   | 10/20/04
It's obvious why Ballmer & M$ have a problem. Irritated User   | 10/20/04
It's obvious why Ballmer & M$ have a problem. Nick@...   | 10/21/04
$100 PC robtlloyd   | 10/20/04
$200.00 PC? richdave   | 10/20/04
You get what you pay for godforsaken   | 10/20/04
Missed the mark (again) snake1953   | 10/20/04
Software for Refurbished PC's jsavage   | 10/20/04
of course they will not sell those OSs anymore V Sanders   | 10/21/04
Ballmer: $100 PC/Piracy control boboso1200   | 10/20/04
I gave up games a long time ago V Sanders   | 10/21/04
how about $100.00 software deutcher@...   | 10/20/04
Cost of switching jack@...   | 10/20/04
How about $150 for a desktop including XP and Office? rograham1@...   | 10/20/04
re: How about $150 for a desktop including XP and Office? richdave   | 10/22/04
$150 for the software AND the hardware rograham1@...   | 10/26/04
$100 PCs are on the way ... George Mitchell   | 10/20/04
China also working on Windows clone firefoxie   | 10/21/04
Ballmer's logic as good as MS Security Winfan   | 10/20/04
$100PC danski44   | 10/20/04
Piracy - a direct result of overpricing keepnudown   | 10/20/04
Already available: It's called 'used'. auntigrav   | 10/20/04
$100 SW not HW steve@...   | 10/20/04
Lower Price Programs mred1943   | 10/20/04
This will encourage piracy wb9ddf   | 10/20/04
Sure, we'll have it even cheaper! Navix   | 10/20/04
$100 PC? Sure; why not? jonjon1946@...   | 10/20/04
How about a free PC for buying MS OS n Office? TS_z   | 10/20/04
Cheaper Pc's swcowboy   | 10/20/04
We need a $50 OS danrcan   | 10/20/04
$100 pc, including software & os? jfrasca   | 10/20/04
We need a $100 PC and a $100 OS chualc   | 10/20/04
Nothing setting up your flagship product to become a loss leader (NT) Squawkbox   | 10/20/04
100.00 PC cisaac1@...   | 10/20/04
Fallacy of Ballmer cougar1   | 10/20/04
Piracy. rhmercer   | 10/20/04
Its not cheeper PC's we need its Cheeper OS's Nick@...   | 10/20/04
i am sure more copies of winodws are sold to people V Sanders   | 10/21/04
if you wanna stop software piracy lower its price crazzinjun   | 10/21/04
Balmer wants a $100PC!! Hippie Phred   | 10/21/04
Balmer wants a $100PC!! richdave   | 10/22/04
Microsoft: As long as "WE" get "OUR" money. firefoxie   | 10/21/04
The title should be: Ballmer goes Balmy firefoxie   | 10/21/04
What about us builders? bob@...   | 10/21/04
Greed? Frodo42   | 10/21/04
Ballmer said what? ebudae@...   | 10/21/04
$100 PC hein@...   | 10/21/04
As if the OEMs will build more free machines to pad the profit margin of MS shadar   | 10/21/04
$100 DVD Player slyong   | 10/21/04
Utterly backwards... rkhalloran   | 10/21/04
no excuse to steal ms office V Sanders   | 10/21/04
How about a Firmware Solution? agaveanejo@...   | 10/21/04
It's called a Live CD... Fairlane   | 11/05/04
Microsoft should be forced to subsidize these $100 PCs. systemcleaner   | 10/21/04
Ballmer's as crazed as the monkey dance video makes him look... troutmaskreplica   | 10/21/04
Duplication cost: SW vs. HW Frodo42   | 10/21/04
cheap pcs and pirated software... liberalenextrema@...   | 10/21/04
$100 PC? How about a $10 operating system? wresnick   | 10/21/04
Make hardware cheaper so we can sell office at $400! tjleeland   | 10/21/04
My Computer cost less than $100 wldrylie   | 10/21/04
pirated software Hillbilly_z   | 10/21/04
my freebsd box cost me $5 hipparchus2000   | 10/21/04
EarthResourcesBeingConsumed@rapidrate#Microsofthelped bypace of PCUpgrade hipparchus2000   | 10/21/04
100 PC ya funny the return of the VIC20 DXmadman   | 10/21/04
What is this? AmusedAtItAll   | 10/21/04
Ballmer: We need a $100 PC le Tech   | 10/22/04
$100 Computers david_kelsey@...   | 10/23/04
Cheap PC won't help Pickle_z   | 10/23/04
Cheap PC won't help-cheap SW would! Pickle_z   | 10/23/04
Cheap PC? When do we get them? g.douglas   | 10/24/04
Windows Piracy Continues - Here's Why lwk3rd   | 10/25/04
why Ballmer has very little hair left... whodatatmydo   | 10/25/04
Microsoft cashing in on piracy again leechman   | 10/26/04
$100 pc = No piracy That's ridiculous! kjmcsd   | 10/26/04
Worry About All The Poor In The U.S.A. dotcom_z   | 10/29/04
We need a PC without Windows OS elkhornsun   | 11/02/04
Ballmer: We need a $100 PC tacbinh   | 11/05/04
How about a Windows XP Live CD... Fairlane   | 11/05/04
I think he has something else in mind besides piracy k_burtch@...   | 11/10/04
AOL Optimized PC RickyDiamond   | 12/22/04
How about a $0 PC? yeoman   | 12/23/04
cheap office suite vs. free open office adobes   | 09/28/05
open office adobes   | 09/28/05

What do you think?

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