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By Brendan Sinclair
Posted on ZDNet News: Oct 10, 2006 3:18:00 PM

Online retailer GameStop.com unveiled its in-store PlayStation 3 preorder campaign to GameSpot, and looks to be bracing for a shortage of systems on launch day.

Starting Tuesday morning, GameStop and EBGames stores will begin accepting "limited" preorders for the system with a $100 deposit. Per-store allotments for preorders are relatively small, and customers will not be guaranteed a PS3 on Nov. 17, when the system is scheduled for launch in the U.S.

"Most stores will receive a preorder allocation of eight units, while a few select stores will receive 16," a GamesStop official said. "In either case, employee purchases will be restricted to a total of no more than two systems per store."

The $100 deposit can be paid in cash, or via credit card or credit for a trade-in. Last month, the company conducted a test run of preorders for Nintendo's Wii and the PS3 at its Hawaii stores. In that one-day campaign, the company required that customers pay a $50 deposit with trade-in credit.

Reservations for the retailer's in-store program will be limited to one per household. The company's online preorder program will be revealed at a later date, the GameStop official said, "after software and accessory availability dates are confirmed."

Brendan Sinclair reported for GameSpot.

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  • Most Recent of 12 Talkback(s)
Poor marketing all round
If Sony and Microsoft were more in touch with their client base, then these types of "shortages" wouldn't exist. The point is, these machines and the market are customer driven. Each of these compan... (Read the rest)
Posted by: sgreig Posted on: 02/23/07 You are currently: a Guest | | Terms of Use
Oh my, what a surprise: a shortage.  John Zern | 10/10/06
Your point?  Rick_K | 10/10/06
It's not a surprise  Boot_Agnostic | 10/10/06
Who Cares  iwasbannedatci | 10/10/06
Who cares  Rick_K | 10/10/06
These guys don't get what "pre-order" means.  Sakimori_X | 10/10/06
Heck  iwasbannedatci | 10/10/06
lower the supply to meet the demand  RIAAsucks | 10/10/06
Which is....  Rick_K | 10/10/06
Yes MS and Sony both have proported shortages  Boot_Agnostic | 10/11/06
The Problem Will Be  BlackDiamond | 10/11/06
Poor marketing all round  sgreig | 02/23/07

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