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By Ina Fried
Posted on ZDNet News: Nov 8, 2007 2:53:00 PM

Although Microsoft is still getting plenty of "oohs" and "aahs" when it demos its Surface computer, the company is finding the task of bringing the tabletop computer to market a little rougher than it anticipated.

The software maker's initial plan was to get partners with the touch-screen machines up and running as early as this month. Now it estimates it will take until spring before the devices start showing up in locations like Sheraton hotels, Harrah's casinos, and T-Mobile retail locations.

Part of the holdup has been in developing the custom software each of those partners needs, as well as making sure the hardware is suited to their locations.

"What we have found out is this is not a one-size-fits-all solution," said Mark Bolger, a senior director in Microsoft's surface computing unit. Microsoft had already spent four years developing the product before going public this May.

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Video: Microsoft unveils touch-screen computing
Giant tabletop PC blends reality with virtual reality.

The product, originally code-named Milan, looks a bit like a 1980s sit-down Ms. Pac Man machine, but uses infrared cameras and a projector to create a touch-screen that can respond to multiple users' hand gestures, as well as interact with other objects.

Even as the short-term work proves a bit thorny, the company is growing more enthusiastic about the eventual market for its devices, Bolger said. Since the Surface's May unveiling, Microsoft has gotten more than 2,000 inquiries from companies in 50 countries and 25 different industries.

While it remains focused on its early launch partners, Microsoft hopes to broaden the product in short order to other companies and other industries.

It has yet to launch a public developer's kit, but it has set up a partner advisory council to get outside ideas on what markets might be most ripe. As a result of that feedback, it's speeding up plans to move into the government, education, and enterprise arenas, in addition to the current areas of focus--hospitality and retail, Bolger said.

The company has taken its Surface prototypes on the road a lot in the past six months, showing them to thousands of people in places like New York, Toronto, Boston, Paris, and Zurich. Microsoft plans to show off three of the units publicly on Saturday at the Sheraton in Boston.

"The response continues to be one of overwhelming excitement," Bolger said. "It's confirmation that this is a new category."

In a recent interview with CNET News.com, Bill Gates spoke about the potential of surface computing to go far beyond the tabletop, once the costs come down. The initial units are expected to cost in the range of $5,000 to $10,000, but the company still hopes they will fall to a price affordable to consumers within three to five years. Longer term, Gates sees computers invading all manner of flat spaces.

"It can be in every desk," Gates said. "It can be in every table, it can be in every whiteboard, every mirror. Give us a 5- to 10-year time frame and we will wonder why our tables used to just sit there and not do anything for us."

©2007 CNET Networks, Inc. All rights reserved. CNET , CNET.com , and the CNET logo are registered trademarks of CNET Networks, Inc. Used by permission.

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  • Most Recent of 19 Talkback(s)
I won't be buying this
I can just see my neck hurting from keeping my head down for extended periods of time. This would be way too inconvenient to be a real replacement for my laptops and desktops.

- John Musbach... (Read the rest)
Posted by: John Musbach Posted on: 11/13/07 You are currently: a Guest | | Terms of Use
ooh, neat-o  lumpy_blumpkin | 11/08/07
MS already beat the iPhone and are on to bigger and better things  NonZealot | 11/08/07
awesome!  lumpy_blumpkin | 11/08/07
... ?  t3h | 11/08/07
I doubt most people think it would be worth the cost.  CobraA1 | 11/08/07
Funny Video  P. Douglas | 11/09/07
Yup, and PCs used to cost $5K  No_Ax_to_Grind | 11/09/07
PCs did things that were infeasible to do otherwise.  CobraA1 | 11/10/07
Think vs Is  gbentley@... | 11/12/07
We use them here...  Mike Cox | 11/08/07
.... mmmmm  fredsmith6 | 11/09/07
RE: Bumps on the road to Microsoft's Surface  NemesisNL | 11/08/07
lost dice?  stevey_d | 11/12/07
Agreed  maxemail@... | 11/09/07
MS + Hardware = Rock + Hard Place  No_Ax_to_Grind | 11/09/07
Anyone can do anything  Ole Man | 11/12/07
Can I play Duke Nukem Forever on Surface?  buddhistMonkey | 11/10/07
Awaiting this as much as an Apple gamestation  Boot_Agnostic | 11/13/07
I won't be buying this  John Musbach | 11/13/07

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