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Posted on ZDNet News: Nov 16, 2007 7:41:00 AM

Reuters Logo Shipments of digital cameras to the United States in the third quarter rose 22 percent, driven by demand from consumers replacing older models at discounted prices, according to industry data.

Research firm IDC, in its quarterly report, said camera makers shipped 8.4 million units, fueled by customers' desire for fashionable models with new features such as image stabilization.

Japan's Canon remained the top-selling brand, with a 23 percent market share. Next was Sony at 18 percent, while Eastman Kodak had a 15 percent share, IDC said.

South Korea's Samsung Electronics saw its U.S. market share halved to about 4 percent, IDC said.

IDC analyst Chris Chute said he expects Kodak to have a strong fourth quarter, benefiting from promotional deals during the holiday shopping season.

Digital camera shipments so far this year have been stronger than expected, reversing a trend of declining growth seen over the past four years.

In many cases cameras, which come in multiple colors, have become a kind of fashion item, much like tiny mobile phones or Apple's iPod digital music player.

©2007 CNET Networks, Inc. All rights reserved. CNET , CNET.com , and the CNET logo are registered trademarks of CNET Networks, Inc. Used by permission.

Story Copyright © 2007 Reuters Limited. All rights reserved.

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