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Posted on ZDNet News: Nov 27, 2007 6:33:00 AM

Reuters Logo High-definition movie DVDs in the Blu-ray format have outsold the rival HD DVD standard in Europe this year, breaking the 1 million barrier and constituting 73 percent of all HD movie discs sold.

Citing industry sales data, the Blu-ray disc association said in a statement on Tuesday that Blu-ray movie disc sales had topped 1 million units and, Sony's PlayStation 3 game console includes a Blu-ray Disc drive.

Hollywood and electronics manufacturers are hoping that new high-definition DVDs, with better picture quality and more capacity, will revive the slowing home DVD market.

But the launch of the next-generation DVD players has been complicated by the fact that there are two competing technologies available, Blu-ray and HD DVD.

HD DVD was developed by Toshiba while Sony backs the Blu-ray standard.

Of the high-definition movie discs bought by consumers so far this year in Europe, 73 percent were in the Blu-ray Disc format and 27 percent were HD DVD, according to sales data provided by Media Control Gfk International.

Blu-ray said the best-selling titles were 300, Spider-Man 3 and Pirates of the Caribbean: At World's End.

Home Media Research said in October Blu-ray Disc DVD titles had outsold rival HD-DVD titles by almost 2 to 1 in the first nine months of the year in the United States.

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Story Copyright © 2007 Reuters Limited. All rights reserved.

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