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Posted on ZDNet News: Dec 6, 2007 9:30:00 AM

Reuters Logo Seiko Epson said it has halted production and sales of its rear-projection TVs, becoming the latest company to distance itself from a technology once seen as a promising rival of LCD and plasma televisions.

Seiko Epson will focus resources on front projectors, but it is not withdrawing from the rear-projection TV business and will continue its research and development activities for rear-projection models, a company spokesman said Thursday.

Demand for rear-projection TVs, which were once dominant in the large-size flat-TV market, has been dwindling as electronics makers in recent years started offering larger and cheaper LCD and plasma models.

Hitachi withdrew from the North American rear-projection TV market earlier this year, and Sony in October cut its rear-projection TV sales target for the year to March by 43 percent to 400,000 units.

Seiko Epson said it had aimed to sell about 11,000 units of rear-projection TVs in its first year of operations, though it did not give actual sales figures. The company started selling rear-projection TVs in 2004.

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Story Copyright © 2007 Reuters Limited. All rights reserved.

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