The companies have signed a memorandum of understanding to collaborate on optimizing search applications for Intel products, Baidu announced Thursday. The chipmaker is already Baidu's server platform provider.
In addition to PCs, users will soon be able to access Baidu search services on their handsets and household devices, the company said.
Baidu, a Chinese-language search service, faces mounting competition from global search heavyweights, including Google and Yahoo.
The partnership aims to capitalize on Baidu's popularity and enhance Intel's campaign to bring digital-media sharing into the home.
"Baidu is the most frequently used search engine in China (and has) an enormous user base. Its high traffic volume requires the highest standard of performance and stability in its server platform," Thomas Kilroy, an Intel vice president, said in a statement.
In Taiwan, meanwhile, Intel has been working with electronics makers in a campaign for standard components and thus less-expensive notebooks.
