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Posted on ZDNet News: Sep 26, 2007 8:44:00 AM

Reuters Logo Fashion designer Giorgio Armani has opened up shop in virtual world Second Life, with a store modeled on his flagship location in Milan, his company said in a statement on Wednesday.

The silver-haired Armani will send an avatar of himself to the celebrate the opening of the store.

"Finally, I can really be in two places at once," the ever-busy stylist, who launched a mobile phone on Monday, said in the statement.

Second Life residents will be able to buy items virtually with Linden Dollars--the currency of the virtual world--or they can connect directly from there to www.emporioarmani.com, his recently launched online store for non-virtual vestments.

Armani, known worldwide for his elegant fashions for women, has already diversified into a range of other sectors, including home furnishings and hotels.

He announced on Sunday a joint venture with Samsung Electronics for a sleek, black mobile phone and eventually other home electronics, including a liquid crystal display television designed in collaboration with the South Korean firm.

Story Copyright © 2007 Reuters Limited. All rights reserved.

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