U.S. cable network Turner Broadcasting System on Tuesday announced a multiyear contract extension with Nascar to continue to operate the racing circuit's official Web site. Financial terms of the deal were not disclosed. The extension, which runs through 2014, also allows Time Warner-owned TBS to collaborate on content creation, e-commerce, and race ticket sales, Turner said.
Turner has operated the Web site, including news content, broadband coverage, wireless platforms video downloads, and ad sales, since 2001. Last year, NASCAR.com saw double-digit growth in page views, yielding 1.4 billion, as well as more than 25 million videos streamed during the year, Turner said.
©2007 CNET Networks, Inc. All rights reserved. CNET , CNET.com , and the CNET logo are registered trademarks of CNET Networks, Inc. Used by permission.
