MySpace on Wednesday said it signed an agreement with BBC Worldwide to bring short video clips from programs such as Doctor Who and Top Gear to its online community. The agreement will allow MySpaceTV users to subscribe to a BBC Worldwide channel, then view and share clips from current and archived content. Clips will be available to MySpaceTV users globally.
Jeff Berman, the newly appointed executive vice president of marketing and content of MySpace, said the deal involved advertising revenue sharing, but declined to disclose specific details. MySpace is owned by media giant News Corp., which also operates the Fox TV network, and has been pushing to add more video content.
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