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Posted on ZDNet News: Feb 11, 2008 9:36:00 AM

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Viacom's Paramount Pictures movies studio said Monday that it will create a division to develop and distribute programming on wireless devices.

Media companies including Viacom have been trying to make their programming available more widely available, aiming to court advertisers who are interested in reaching consumers wherever they spend time.

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RE: Paramount creates mobile entertainment unit
certainly it is a nice thing! but doing this will not
necessarily bring in the advertisers...Advertisers need a
more flexible framework and with the smart devices the
entire advertising pa... (Read the rest)
Posted by: kommon.mail@... Posted on: 02/11/08 You are currently: a Guest | | Terms of Use
Um... didn't they previously have this??  dascha1 | 02/11/08
RE: Paramount creates mobile entertainment unit  kommon.mail@... | 02/11/08

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