British viewers will be able to download a selection of BBC programs from Apple's iTunes digital store under a deal announced by the public broadcaster's commercial arm Tuesday.
BBC Worldwide said certain programming, including Life On Mars, Little Britain and Spooks, would be available in Britain for purchase and download from the iTunes store for 1.89 pounds ($3.69) per episode, in the first such deal for Apple with a U.K. broadcaster.
The programs can then be viewed on a PC, Mac, iPod with video, iPhone, or Apple TV.
The corporation said making BBC programming available on iTunes was key to BBC Worldwide's objective of securing the broadest possible distribution for its content.
The BBC already has its own
Programs aired on BBC channels will be made available on the iPlayer first, before appearing on iTunes.
All broadcasters have moved to make their programming available online in recent years, as younger people spend more time on the Internet.
The BBC Worldwide is also engaged in a joint venture with ITV and Channel 4 to launch a joint on-demand content service later this year that will bring together more than 10,000 hours of programming.
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