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By Greg Sandoval
Posted on ZDNet News: Feb 26, 2002 12:00:00 AM

Scores of travelers have defected from traditional travel agencies to book their own fares at Web travel sites. Now, a 2-year-old online company has launched a campaign to stem the exodus.

Privately held WeBeenThere said Monday that it plans to combine the convenience of shopping on the Web with the comfort people can receive by discussing travel plans with a trained agent.

Under WeBeenThere's "get 'em back" strategy, travel agents with firsthand knowledge of specific vacation destinations can post biographies on WeBeenThere.com. Should a traveler want to pick the brain of an agent, he or she can fill out an online questionnaire and notify the agent of the location, time of departure and any special travel interests.

Based on how the customer wants to be contacted, the agent will phone or e-mail details about travel fares and accommodations. --Greg Sandoval, Special to ZDNet News

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