On TV.com: New TV sex symbol: Vintage black PORSCHE
BNET Business Network:
BNET
TechRepublic
ZDNet

By Gwendolyn Mariano
Posted on ZDNet News: Feb 28, 2002 9:30:00 PM

The World Wildlife Fund has put the clinch once again on the World Wrestling Federation in a tussle over use of the acronym "WWF," marking the latest legal setback for the entertainment group's marketing efforts.

The U.K. Court of Appeal on Wednesday upheld a lower court's ruling that found the federation had breached a 1994 agreement with the World Wildlife Fund that bars the wrestling group from using the WWF acronym. The decision, among other things, puts the future of the group's WWF.com domain name in doubt.

The international conservation group said it registered WWF in 1961 when it was founded. Now, the organization, which aims to protect the world's wildlife and wild lands, expects the wrestling group to refrain from using WWF as a domain name and for selling merchandise with the acronym. --Gwendolyn Mariano, Special to ZDNet News

SponsoredWhite Papers, Webcasts, and Downloads

Talkback

Add your opinion
advertisement
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
advertisement

White Papers, Webcasts, and Downloads

Enterprise Applications

  • Check out some of the easiest and most powerful ways to boost productivity while saving money on your application infrastructure. See ZDNet's comprehensive Enterprise Application resource center, now!
  • New Online Dashboard
  • Read about top issues IT decision-makers face every day, plus get cost effective solutions to real life IT problems. Oracle Topline