On GameSpot: $299 PS3 Slim and price cut announced!
BNET Business Network:
BNET
TechRepublic
ZDNet

By Colin Barker ZDNet.co.uk
Posted on ZDNet News: Oct 10, 2008 6:05:28 AM

Microsoft has a three-pronged strategy to beat VMware in the virtualization market, according to the company's senior director for virtualization product management, Zane Adam.

A key part of that strategy is Hyper-V Server 2008, the hypervisor, which Microsoft made available for download last week. In any virtualization strategy, the hypervisor is the core, and Microsoft sees it as so important that it is giving it away free to attract more customers.

But, as Adam explained, in order to beat VMware in virtualization, Microsoft needs more than just a good hypervisor. Speaking at the VM08 conference in London last week, Adam told ZDNet.co.uk how Microsoft was approaching the battle. "We have a large portfolio of products and a combined physical-and-virtual infrastructure in one, that [is] offered at a price point which is an industry lead," he said.

But the main target for Microsoft, Adam made clear, was VMware. "Choice is always good for customers, [so] instead of playing 'my hypervisor versus VMware', we decided we're going to leapfrog VMware, and the way we are going to leapfrog them is through our management solutions."

This means that "instead of [using] the old model, you can manage the physical and virtual infrastructure", Adam said. The "old model", as he sees it, is to create an environment that has lock-in — once you start using the company's systems, you are commited to using those systems and perhaps paying higher prices as a result. In an open environment, the user is free to try systems and, if they want to, drop them and shift to other systems with no penalty. By offering the hypervisor and perhaps other software for free, users can try things out.

"Our management products and our hypervisor are open, so that others can manage it and we can manage others", Adam said. "That way, you get heterogeneous interoperability, versus VMware's model, where they only manage themselves and keep it closed."

Tony Lock, program director with analysts Freeform Dynamics, said that in the area of management, Microsoft has the right idea. "The key to virtualization is management, management, management," he said. "They have got that right."

Microsoft knows virtualization is at the very early stages, Lock said. He pointed out that server virtualization often covers tens of virtualized systems in a company but, with desktop virtualization, that amount could run into hundreds or thousands of machines being virtualized, which raises much bigger issues.

"Microsoft is very interested in getting its [virtualization] tools out there… in heterogeneous, interoperable systems," Lock said. "It is not just about the hypervisor."

SponsoredWhite Papers, Webcasts, and Downloads

  • Talkback
  • Most Recent of 11 Talkback(s)
myDocs: Enterprise Email Management on SharePoint
myDocs is an enterprise email management tool based on Microsoft SharePoint platform and integrates into Microsoft Outlook and IBM Lotus Notes. Anyone who interested in this can visit at www.nsynergy.com for more information.... (Read the rest)
Posted by: shirleyge2008@... Posted on: 10/30/08 You are currently: a Guest | | Terms of Use
Funny how they talk about the importance of interoperability when they do  DonnieBoy | 10/10/08
Bundling and enforced incompatibilities, that's MS wink  fr0thy2 | 10/10/08
Greddy or Not....  daMan25 | 10/10/08
Oh please lock me in to your revenue model with VM's too MS.  fr0thy2 | 10/10/08
shut up and enjoy the greatness  jk_10 | 10/10/08
Keep talking and enjoy the isolation  fr0thy2 | 10/10/08
I knew computers before MS  itguy08 | 10/10/08
I know no less than your list  jk_10 | 10/10/08
The mouse-wielding monkeys are slowing their descent like a parachute.  fr0thy2 | 10/10/08
RE: Microsoft: How we'll take on VMware  MrZodiac | 10/12/08
myDocs: Enterprise Email Management on SharePoint  shirleyge2008@... | 10/30/08

What do you think?

Click Here
advertisement
advertisement

White Papers, Webcasts, and Downloads

SmartPlanet

Click Here