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Hello Kitty engraving
The Hello Kitty icon has festooned everything from laptops, cell phones and USB hubs to $2 thermoses. The cute feline appeals to young girls, but many women say they need more than Hello Kitty to get them to buy gadgets.

ETCHamac, a Macworld vendor, specializes in laser etching for laptops and iPods. On display at this year's Macworld was an etched pink Hello Kitty iPod.

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