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Short clip: SF Giants' ballpark gets HD makeover

CIO Bill Schlough shows off the SF Giants new HD big screen monitor which gives fans 16 by 9 HD images and the latest player information.

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Speaker: Well, let's talk about the park itself, and there seems to be a lot of innovations around this baseball field, and starting off with, you just installed a new 103 foot by 31.5 foot HD screen that's right behind us right now. But what's interesting to me is not just that it's HD, but the kind of information that you're going to be putting on that screen.

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Speaker: Yeah, that -- we're extremely excited about this year's big innovation, which was actually our largest capital investment in the ballpark since we built it back for the 2000 season. There's two pieces to it. One is the information, and two is the quality of the image. And we really focused heavily on the quality of the image. The board itself, as you stated, is in the three million dollar range, and that's been publicized. But what hasn't been publicized, as much is that in order to be able to deliver the content to that board -- it's just like having a high-def TV at home. You can buy a nice plasma screen, but if you don't pay for the high-def cable service through DirectTV or Comcast, you're just showing a standard-def image on a big board. So many ballparks, even still today, new facilities have put in these big boards, but have not invested in the infrastructure behind the scenes to be able to deliver high-def. So we've put in a high-def production room, an edit studio. We increased our staff. We put in high-def cameras throughout the ballpark. All of that investment exceeded the cost of the board itself in order to be able to deliver, you know, eye-popping high-definition content on that board. That's piece one. Piece two, like you said, is the information. We want to showcase the high-def video content as much as we can, and go with -- it is a 32 by 9 board, so we can show side by side 16 by 9 high-def images, but our standard look is a line up on each side, home and visitor, with a high-def image in the middle that we can -- we can drop in those additional statistics and information and slide that in for the fans as we see fit.

==== Transcribed by Automatic Sync Technologies ====