Short clip: 1-800 Flowers blooms with blogs, social networks

>> Dan: What are some of the technologies you're investing in for the future?

>> Well, we're investing heavily in Web 2.0 technologies for sure. We're using Ajax to enhance our customer experience. We're using web technologies. This past mother's day we had a mobile site up and operational, which was very successful for the first time.

>> Dan: So, in other words, customers, from their mobile devices, could order flowers very easily with a nice user experience?

>> With a nice user experience, that's exactly right Dan, and beyond that, we're enhancing that for one click capabilities and way beyond as our customers embrace that technology. So we're right there with that technology at this point.

>> Dan: So when we talk about one click technology is it almost like a self-service similar to what you do at Amazon in terms of you see something you want to buy, its one click, and it's done?

>> Exactly right. All the customer information is already stored and it's readily available so it makes the experience very, very easy and very, very satisfying even though it's actually on a mobile device. So that's exciting to us.

>> Dan: And you mentioned Web 2.0 technologies, what are some of the other areas that you're exploring? When we talk about Web 2.0, I think we mean Wiki's and blogs and predictive markets. Are there some other areas or social networking that you're looking in to?

>> Well, absolute, yes. Hover over us is an example, is a big thing for us. Making the user experience very, very elegant and pleasant for our customers. We're always looking at that. That's absolutely paramount in our minds. But we do use blogs. We're looking at blogs extensively. We believe social networking, obviously, is a revolution that's happening. We're embracing that.

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