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Short clip: Goodwill's online auction site

Steve Bergman, CIO at Goodwill Industries describes how the company is attracting 35,000 daily visitors to its non-profit auction site, "Shop Goodwill"

>> You have an auction site.

>> Yeah.

>> That seems a little bit counter intuitive but actually it makes sense you have a retail store and you have an auction site online.

>> You bet. Yeah. Goodwill manages a site called Shop Goodwill which actually is the only non-profit online auction site. We're very proud of this site. It's really unique. 35,000 people a day shop on shop Goodwill right now and it makes it does kind of make sense. If you think about it we manage 2100 Bricks and Mortar assumed spelling stores across the country and a lot of that those goods are sold within that store and of course those goods are sold to provide services to the people that we serve. Potentially there's another marketplace and that's the internet marketplace to sell these goods. They may not be best suited to sell on that particular marketplace so we try to sell them over the internet through this Shop Goodwill online auction site.

==== Transcribed by Automatic Sync Technologies ====