Short clip: The Weather Channel: Timely delivery for perishable content

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>> They've been talking about being on all those platforms. From a software development point of view, what are some of the challenges to being such a multi-platform play?

>> You know, one of the biggest challenges of being multi-platform for us, if you can imagine weather, is weather is obviously highly perishable. So there's obviously an inherent challenge in how do you essentially make this very timely, perishable content available to consumers across this broad range of platforms? And so we've really spent a lot of time over the years really refining sort of, I guess, our, our engine. How do we essentially deliver five-minute radar so that by the time it arrives on your mobile device or a Web-in platform that it's as timely as possible and doesn't tell you about sort of the, the storm that just passed your location. So part of it's a, a effort, if you will, to be extremely timely in how we deliver content, as well as ensuring that some of the tools that we're using allow us to get optimum performance. And from a web environment, for example, we, as you may know, we leverage open-source technology quite significantly here in our company. And we're really proud of -- you know, I'll just to use the website as an example -- where literally today, you know, given the scale of our website which oftentimes, you know, is somewhere between sort of, you know, 10 to, you know, 20 in terms of website size in the world. You know, virtually all of that is an open-source platform.

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