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Short clip: American Airlines’ upgrading its passenger service system
Monte Ford, CIO of American Airlines describes how the companys new passenger service system will work in the future. He says it will be ...
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Short clip: American Airlines social media experiment
Monte Ford, CIO of American Airlines describes how the company is embracing Twitter and Facebook, and how these social networking tools are benefiting interactions ...
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Monte Ford, CIO, American Airlines
Monte Ford, CIO of American Airlines talks to ZDNets Sumi Das about developing a new passenger service system that will allow customers to connect ...
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Shadman Zafar, CIO, Verizon Telecom
Shadman Zafar, CIO of Verizon Telecom talks to ZDNet correspondent Sumi Das about the companys promise to deliver the Internet to television with its ...
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Short clip: Verizon launches widget store
Shadman Zafar, CIO of Verizon Telecom, discusses the launch of the companys new widget store where consumers can buy new social media applications like ...
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Short clip: Verizon invests in growth over cost-cutting
Shadman Zafar, CIO of Verizon Telecom, describes how the company is responding to the current economic downturn by investing in growth and innovation as ...
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Short clip: How American Airlines faced the challenges of 9/11 and the recession
Monte Ford, CIO of American Airlines discusses how the company was able to overcome the tragedy of 9/11 and weather the current economic downturn ...
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Short clip: Verizon CIO: Quick failures, generate quick learning
Shadman Zafar, CIO of Verizon Telecom, talks about how focusing on the growth of the company acts as a great incentive for employees to ...
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Short clip: Sony converges electronics and entertainment
Drew Martin, CIO of Sony Electronics, talks about the convergence of content and consumer electronics. He explains the company's move to hook up its ...
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Short clip: Sony focuses on customer service
Drew Martin, CIO of Sony Electronics, discusses the company's strategy to be more customer-centric. He says, the company is starting to educate customers about ...
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Short clip: Sony uses social networking to listen to customers
Drew Martin, CIO of Sony Electronics, describes how the company is targeting social networking sites to get better customer feedback and enable development on ...
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Drew Martin, CIO, Sony Electronics
Drew Martin, CIO of Sony Electronics, speaks to ZDNet Editor in Chief, Larry Dignan about how IT is facilitating product development at the consumer ...
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Short clip: Adobe and the future of RIAs
Gerri Martin-Flickinger, CIO of Adobe, thinks that in the future Rich Internet Applications are going to have many uses, separate from the browser. For ...
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Short clip: Using Adobe at Adobe
Gerri Martin-Flickinger, CIO of Adobe, explains what it means to "eat your own dog food." At Adobe, it doesn't just mean using their own ...
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Short clip: Meeting in virtual environments
Gerri Martin-Flickinger, CIO of Adobe, believes that collaboration tools are more useful when they center around an activity or event. For example, each employee ...
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Geri Martin-Flickinger, CIO, Adobe
Gerri Martin-Flickinger, CIO of Adobe, speaks to ZDNet Editor in Chief, Larry Dignan about her top priorities at the graphics software maker. Martin-Flickinger shares ...
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Dan Darling, CIO, Turner Broadcasting System
Dan Darling, CIO of Turner Broadcasting System, talks to ZDNet Editor in Chief Larry Dignan about overseeing IT operations for many different brands across ...
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Short clip: Turner communicates globally with telepresence
Dan Darling, CIO of Turner Broadcasting System, says that the company's most important technology is telepresence. Through teleconferencing, they have been able to build ...
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Short clip: Turner's new 'green' council
Dan Darling, CIO of Turner Broadcasting System, believes that almost all companies have "green" issues on their mind. At Turner, they have a council ...
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Short clip: Turner containing costs in a downturn
Dan Darling, CIO of TBS, reveals that, given the state of the economy, cost containment is his number one concern for the coming year. ...
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Short clip: American Airlines’ upgrading its passenger service system
Monte Ford, CIO of American Airlines describes how the companys new passenger service system will work in the future. He says it will be easier for customers to handle reservations, ticketing, and flight information through their mobile devices.
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Monte Ford, CIO, American Airlines
Monte Ford, CIO of American Airlines talks to ZDNets Sumi Das about developing a new passenger service system that will allow customers to connect more easily to the airline through their web site and other mobile devices. Ford also discusses how his IT organization faced the challenges of 9/11 and the weathered recent economic downturn.
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Short clip: American Airlines social media experiment
Monte Ford, CIO of American Airlines describes how the company is embracing Twitter and Facebook, and how these social networking tools are benefiting interactions with customers.
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Shadman Zafar, CIO, Verizon Telecom
Shadman Zafar, CIO of Verizon Telecom talks to ZDNet correspondent Sumi Das about the companys promise to deliver the Internet to television with its new Fios platform. The service will include social media widgets like Facebook and Twitter. Zafar describes the companys approach to innovating in an economic downturn and where he stands on the net neutrality debate in Washington.
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Short clip: Verizon launches widget store
Shadman Zafar, CIO of Verizon Telecom, discusses the launch of the companys new widget store where consumers can buy new social media applications like Twitter and Facebook and use the software on their television sets.
-
Short clip: How American Airlines faced the challenges of 9/11 and the recession
Monte Ford, CIO of American Airlines discusses how the company was able to overcome the tragedy of 9/11 and weather the current economic downturn by staying focused, managing to a plan, and developing a set of processes to guide the airline into the future.
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Hilton Hotels CIO: Tim Harvey
In a CIO sessions interview, Tim Harvey, CIO of Hilton Hotels, talks about the company's business intelligence software OnQ and his vision for the hotel of the future, including online check-ins, self service kiosks and personalized RFID cards.
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Short clip: Sony converges electronics and entertainment
Drew Martin, CIO of Sony Electronics, talks about the convergence of content and consumer electronics. He explains the company's move to hook up its Bravia TVs with Internet connectivity so consumers are able to stream movies instantly.
-
Short clip: Verizon invests in growth over cost-cutting
Shadman Zafar, CIO of Verizon Telecom, describes how the company is responding to the current economic downturn by investing in growth and innovation as opposed to cost-cutting and automation.
-
Short clip: Verizon CIO: Quick failures, generate quick learning
Shadman Zafar, CIO of Verizon Telecom, talks about how focusing on the growth of the company acts as a great incentive for employees to innovatively come up with ideas and create new business cases around those ideas.
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CareerBuilder CTO: Eric Presley
Eric Presley, CTO of CareerBuilder talks to CNET News' Dan Farber about how the online recruitment site is building new search engine tools to provide more targeted job recommendations. He also discusses technologies to aid the job hunting experience for its users from creating new social networking tools to developing new mobile software for the iPhone.
Dan Farber: Eric thanks for joining me.
Eric Presley: Thanks for having me Dan.
Dan Farber: CareerBuilder.com has been around for many years. It is in a very competitive space but give me a little bit on the size and scope of your operation.
Eric: Sure. CareerBuilder has over 24 million unique visitors on a monthly basis. We have over a million jobs posted on a monthly basis. We have over 28 million resumes on our site.
Dan Farber: Now that's pretty incredible; a million jobs on a monthly basis. Obviously, you have lots of competition, what are you doing to stay ahead of your competition?
Eric Presley: Well, at CareerBuilder we really invest in our technology. We believe our search technology and our recommendation engine technology are real market leaders that really help jobseekers be efficient in their process of looking for jobs. We're looking deep within the behavior of the keywords people use and try to understand their intentions. We're trying to apply those things to make sure we are giving back, not only the most relevant, but also the highest number of jobs.
Dan Farber: So you we're talking about search and recommendation, what about those technologies that make them more capable than competitors?
Eric Presley: Well, one of the things that we really focus on is how people want to look for a job. They don't want to spend a lot of time filling out detail forms for 20-30 minutes. They expect to do just a basic keyword search, look at geography and have the search engine in a way read your resume and provide back relevant jobs. We've really invested in that technology and also the ability to show recommended jobs based on someone's resume that they already have.
Dan Farber: We've talked a little about search and recommendation, what are some of the other product developments that you can cite over the years that have been a kind of innovation breakthrough?
Eric Presley: Well, one of the areas, especially the last one to two years, we've been really focused on is CareerBuilder's international expansion. We've been expanding into Europe, acquired a few companies and are now supporting of 14 different countries all in one platform with over 14 languages. The technology to be efficient in search and being an efficient search in multiple languages on the same platform has really been our focus.
Dan Farber: What are some of the other areas where you've seen some dramatic improvement in the time spent on or in pages because of the way you built the site?
Eric Presley: One of the things that is a little bit different about us is that we don't measure success based on time spent on site or page views. What we are focused on is our core metric, which is the number of job applications that each unique visitor does on our site. That's the metric that we look toward. We're not really focused on the number of number of page views.
Dan Farber: One of the other areas we haven't discussed at this point is social networking. I know if you've got a site with 24 million people and 20 some million resumes, it seems like it would be right for social networking.
Eric Presley: For social networking, CareerBuilder has a partnership with Facebook. We're opening up avenues for our employers to be able to reach into the vast Facebook audience. In addition to that CareerBuilder has developed our own niche networking site called Brightfuse.com. That's a place we're really just learning about how jobseekers interact with each other and how they might support themselves in a community kind of way in terms of developing your career.
Dan Farber: How much are you using mobile technologies, like RSS and other techniques, as a way to reach the jobseekers or even the employers without having come to the website?
Eric Presley: We've experimented with mobile technology for several years. Right now we are not doing a huge amount in that area. Except, we did recently, with the launch of the iPhone and the iPhone Apps Store, participate in and are providing a job search service through the iPhone. We do provide job alerts directly via SMS to mobile phones but it's something that we're, especially as we're doing more overseas work, really looking to see how we can learn what's happening overseas and where the U.S. is going to go with mobile.
Dan Farber: Eric, thanks for speaking with me.
Eric Presley: Thanks for having me Dan.
Dan Farber: I have been speaking with Eric Presley, the CTO of CareerBuilder.com. For CIO sessions I'm Dan Farber, thanks for watching.




























