Short clip: Linden Lab supporting business meetings in Second Life

Introduction

>> Do you find that the corporations are actually using this environment for collaborative sessions?

>> Indeed. In fact, over 30 percent of our current customer base, our enterprise customers, were using it for a variety of purposes in use cases; but indeed meetings, internal meetings, collaborative sessions with distributed workforces, people that are around the world that otherwise would have to get on airplanes to visit one another, are using Second Life to have those meetings and collaborate.

>> So it's a cheaper alternative to something like Cisco's Telepresence?

>> Much less expensive than Cisco's Telepresence offering, and certainly highly emersive. Maybe people have used both models find the Second Life emersion experience, once you've gotten over the hump of learning how to use it, to be quite compelling compared to a traditional...

>> I know we have a bunch of enterprise customers... Sun and many others who have Second Life presence, but it seems to me like it's more of a commercial for them than it is a real practical usage... use case.

>> No, quite the contrary. Many brands, many large companies, have come in to do a consumer based marketing of their product services or their brands, if you will. But frankly many other companies, large companies, and IBM's a classic example; they're using Second Life for employee onboarding. They were using it before that. They're actually using it as an effective recruiting and candidate sourcing tool.

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