Netflix Chief Product Officer: Streaming movies right to your TV

Sumi Das: What's the next platform? Do you imagine that perhaps video could be streamed to mobile devices, to your cell phone?

Neil Hunt: Well, when we talked to our customers, the television is really where people want to watch movies. And so, we've made significant progress this year, including our streaming client platform into Blue-Ray players, and we certainly hope to continue to pursue that with other partners through next year and beyond. But fundamentally, digital televisions -- there is a big change coming in 2009 with the termination of analog broadcasting. And we see an acceleration of sales of digital televisions into consumers' homes. So we see the television as an important platform to begin to add our streaming technology directly into a television. So imagine the television with an Ethernet jack or better, a Wi-Fi connection, that's able to talk directly to the Internet and, amongst other services would be able to deliver streaming Netflix directly to that television screen without needing another platform, another box, another device in the house.