-
Applying unified communications
Sponsored: Thuy Ha, director of product management at Qwest Communications, discusses a practical framework for unified communications. Ha explains how to build a foundation ...
-
Business class SaaS
Sponsored: The Software as a Service market is expected to double by 2012. Martin Capurro, senior director of product management at Qwest Communications, examines ...
-
Desktop virtualization
By 2011, there could be more than 660 million virtualized desktops. John Whaley, CTO and Founder of MokaFive, talks about the issues surrounding current ...
-
Mobile virtualization
Mike Seashols, Chairman of VirtualLogix, talks about implementing virtualization technologies onto mobile platforms. He says there are many issues that mobile providers have to ...
-
Nurturing sales leads
Phil Fernandez, President and CEO of Marketo, says that many companies today are not managing sales leads effectively. He suggests ways to utilize the ...
-
Managing Internet growth
The Internet is growing by 1 zettabyte a year, fueled by images, videos, gaming, and peer to peer file sharing. Pieter Poll, CTO of ...
-
Online ad strategies
There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president ...
-
What is semantic search?
Semantic search uses the science of meaning in languageinstead of just searching keywords, it checks the context of the words to return more relevant ...
-
Next generation of business intelligence
Data warehouses collect gigabytes of data everyday but the information is not always meaningful. Why? Angela Shen-Hsieh, President and CEO of Visual I/O, says ...
-
SIP trunking 101
Voice, instant messaging, and video no longer have to be islands of collaboration. Kenneth Kuenzel, founder and CTO of Covergence, shows how SIP trunking ...
-
Wireless inside the enterprise
With the rise of PDAs, Blackberries and mobile phones, the demand for wireless service inside large buildings is increasing every day. Leila Nouri, director ...
-
Intel® vPro™ technology and cost savings
Sponsored: Randy Nystrom, an IT systems engineer at Intel, shows how vPro saves time and money by diagnosing PC problems remotely. The content for ...
-
Intel® vPro™ technology and manageability
Sponsored: Limited technical support hours and powered down PCs can make it difficult to manage large numbers of PCs. Randy Nystrom, an IT systems ...
-
Application streaming
Sponsored: Updating applications can be time-consuming for both users and administrators. Christian Black, an IT systems engineer at Intel, explains why application streaming is ...
-
OS streaming
Sponsored: Christian Black, an IT systems engineer for Intel, spells out the many benefits of hard-drive virtualization, or operating system streaming, including faster boot ...
-
Enterprise 2.0
Vince Casarez, vice president of product management at Oracle, explains how Web 2.0 technologies, such as tags, wikis, and mash-ups, can be applied within ...
-
Secure file transfers
John Thielens, vice president of technology at Tumbleweed, talks about the need for managed file transfers that are not only secure, but auditable and ...
-
What is LEED?
"Going green" is becoming commonplace in the corporate world. Paul Holland, general partner at Foundation Capital, explains LEED, the metrics used to certify the ...
-
Unified communications
With desktops, laptops, PDAs and mobile phones, our communication systems have become fragmented. David Leach, senior public consultant for Siemens Enterprise Networks, explains how ...
-
Virtual business
Brent Arslaner, VP of marketing at Unisfair, explains how virtual environments can increase productivity in marketing, sales and human resources departments within a company.
-
What is a mashup?
Developers are getting creative, taking APIs from multiple Websites and merging them to form new, innovative applications. Frozenbear.com merges Google maps and Singles to let you know where the single people are in your neighborhood. Parkingcarma.com helps you track down parking spaces in the Bay Area. ZDNet Executive Editor David Berlind says mashups are the fastest growing ecosystem on the Web and that by 2007, there will be 10 new mashups per day.
-
What is virtualization?
Data centers are commonly filled with large numbers of servers that require a tremendous amount of time and money to maintain. Dan Chu of VMware shows how virtualization can optimize fewer servers to run at higher performance levels.
-
Desktop vs. workstation: Introduction
Sponsored: Dave Buckley, product line manager of workstations at HP, explains the differences between desktops and workstations, and how these differences influence purchasing decisions. The content for this video was sponsored and provided by HP.
-
First steps to SOA
What does it really mean to introduce SOA into an organization? Ross Mason, CTO and co-founder of MuleSource, explains how an enterprise service bus allows different applications to communicate with each other.
-
Users-to-tech support ratio
How many employees should one tech support staff person oversee? CNET's Justine Nguyen explains the golden ratio of users to tech support staff, and what factors contribute to it.
-
Applying unified communications
Sponsored: Thuy Ha, director of product management at Qwest Communications, discusses a practical framework for unified communications. Ha explains how to build a foundation on a converged network, then add layers such as mobility, conferencing and collaboration. The content for this video was sponsored and provided by Qwest Communications.
-
Energy-efficient transistors
Rob Willoner, a technology analyst at Intel, explains how smaller and more energy-efficient transistors are resulting in faster and more powerful CPUs.
-
Implementing balanced scorecards
BNET director Jay Gulick drills down on the five principles used to implement the balanced scorecard -- a widely-used tool for managing and measuring a company's strategy.
-
Desktop virtualization
By 2011, there could be more than 660 million virtualized desktops. John Whaley, CTO and Founder of MokaFive, talks about the issues surrounding current infrastructures and says that organizations deploying new systems need to think about four things--management, offline use, cost, and the user experience.
-
What is semantic search?
Semantic search uses the science of meaning in languageinstead of just searching keywords, it checks the context of the words to return more relevant results. Brooke Aker, CEO of Expert System USA, predicts that it will usher in the era of Web 3.0.
- Talkback
- Most Recent of 1 Talkback(s)
|
|
What do you think?
Video Channels
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
Software licensing in a virtualized world
David Berlind, executive editor at ZDNet, examines the benefits of virtualization, as well as its biggest obstacle: software licensing.
I'm David Berlind with ZDNet and today we're going to talk about software licensing in a virtualized world and how the two can sometimes be in conflict with each other.
Now, let's talk about your typical virtualized PC and why you'd want to do that and how it works. The two main terms you need to understand when I'm talking about virtualized PCs are "host" and "guest". Now, your host operating system on a virtualized PC is just like the operating system that you run on your existing PC today. For example, your host operating system might be Windows or it could be a Mac.
Your guests could be a variety of operating systems, for example you could run a completely separate copy of Windows on top of Windows or on top of the Mac. You can actually run multiple virtual machines ...or guests, on top of any host.
Depending on who you get your virtualization technology from, you're going to have different capabilities. Some companies support different hosts and others support different guests, for example if you get your virtualization technology from Microsoft it will work differently than the technology from Parallels or from VMWare or from XenSource or Virtuozzo. Those are some of the different providers, there are others. But the main thing is that when you want to put some software into your computer, virtualization technology has quite a few benefits.
So let's say you have different software packages that you're going to put on your computer. Let's say you download some sort of communications software from the Internet. Or, let's say you're running an office productivity software, or let's say you're going to run some sort of database program, or how about an email program. In all of these cases you don't necessarily have to run these on your host. You can actually run them in one of these.
So say you're running some communications software that you downloaded from the Internet and you don't want it to interfere with your host operating system or anything you're running on it there, you can run it in this version of Windows, this virtual machine that's running Windows. And you can run this copy of Office here in this other copy of Windows. And maybe you want to run this database in this Virtual Machine, or maybe one that's running Linux.
Now the real great benefit is no matter where you run these, they don't interfere with each other, and let's say one of them is problematic...like let's say you downloaded this communications software. It's some third-party. You don't know them, they're not very reputable, and it turns out not to work very well. Well, when you run it inside of this Windows Virtual Machine, you can just basically delete the whole virtual machine from the system as though it never existed.
Why is that really cool? Well, if you put it on this computer and then you uninstalled it because that's really your only choice to get rid of it, it leaves all sorts of interesting and unwanted artifacts on this computer that will eventually lead to this computer's instability. And, at some point you have to wipe it out and start all over again. That's not optimal.
What you'd like to be able to do is uninstall the software so no artifacts are left behind on the system, and your host stays relatively clean. That's one of the really key benefits of virtualization technology.
What are the downsides? Well, let's say you're running Microsoft Office, let's say you're running Windows inside one of these or multiple ones, the problem is that to license that software, there's no way to buy one copy and run it and all of these virtual machines at the same time. Instead you have to buy one copy for this Virtual Machine, one for this one, one for this one, one for that one... and you have to buy the software over and over and over again, even though it's all running on the same PC.
So what we have here is a conflict between software licensing and virtualization. And the idea is, we need to figure out how, if I want to run Windows on multiple virtual machines, I can do that without having to pay the software provider multiple times. I think what's going to happen is eventually the people who use all this software out there, they're going to put pressure on different software companies out there like Microsoft, and say, "Hey look it's running on one PC even though I have multiple copies, I should only pay once."
For ZDNet, I'm David Berlind.





























