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Applying unified communications
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Optimizing mobility
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Business class SaaS
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Non-intrusive security
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Desktop virtualization
By 2011, there could be more than 660 million virtualized desktops. John Whaley, CTO and Founder of MokaFive, talks about the issues surrounding current ...
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Mobile virtualization
Mike Seashols, Chairman of VirtualLogix, talks about implementing virtualization technologies onto mobile platforms. He says there are many issues that mobile providers have to ...
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Nurturing sales leads
Phil Fernandez, President and CEO of Marketo, says that many companies today are not managing sales leads effectively. He suggests ways to utilize the ...
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Managing Internet growth
The Internet is growing by 1 zettabyte a year, fueled by images, videos, gaming, and peer to peer file sharing. Pieter Poll, CTO of ...
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Online ad strategies
There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president ...
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Next generation of business intelligence
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SIP trunking 101
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Wireless inside the enterprise
With the rise of PDAs, Blackberries and mobile phones, the demand for wireless service inside large buildings is increasing every day. Leila Nouri, director ...
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Intel® vPro™ technology and cost savings
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Intel® vPro™ technology and manageability
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Application streaming
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OS streaming
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Enterprise 2.0
Vince Casarez, vice president of product management at Oracle, explains how Web 2.0 technologies, such as tags, wikis, and mash-ups, can be applied within ...
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Secure file transfers
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What is LEED?
"Going green" is becoming commonplace in the corporate world. Paul Holland, general partner at Foundation Capital, explains LEED, the metrics used to certify the ...
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Non-intrusive security
Martin Capurro, senior director of product management at Qwest Communications, discusses how to strike the right balance between productivity and security within the enterprise. He explains security must work end-to-end, from the system level to the mobility level, and how each layer works to mitigate risk.
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What is a mashup?
Developers are getting creative, taking APIs from multiple Websites and merging them to form new, innovative applications. Frozenbear.com merges Google maps and Singles to let you know where the single people are in your neighborhood. Parkingcarma.com helps you track down parking spaces in the Bay Area. ZDNet Executive Editor David Berlind says mashups are the fastest growing ecosystem on the Web and that by 2007, there will be 10 new mashups per day.
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What is virtualization?
Data centers are commonly filled with large numbers of servers that require a tremendous amount of time and money to maintain. Dan Chu of VMware shows how virtualization can optimize fewer servers to run at higher performance levels.
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First steps to SOA
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Desktop vs. workstation: Introduction
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Users-to-tech support ratio
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Applying unified communications
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Implementing balanced scorecards
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What is semantic search?
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Government e-mail wars
In the past, most constituents contacted members of the U.S. House of Representatives by snail mail and received a written response. But today, an e-mail war has erupted. As Bob Artner explains, advocacy groups are spamming the House, which in turn uses equally impersonal methods to respond.
I'm Bob Artner from TechRepublic. Technology affects government in many ways that we're not aware of. And there's an interesting battle going on right now between House members in Washington and organizations that are trying to organize on behalf of constituents. And it's all around sending and receiving email. So let's look at how constituents used to contact their members of Congress and what's happening now.
In the old days, you'd write a letter and you'd send it off to the House, and your Congressperson would have a legislative assistant who would turn around and write a letter back. Pretty straightforward. Members of Congress have what's called the franking privilege, which means they can send letters to their constituents at no cost. It's a powerful way that they continue to get reelected time after time.
And this worked for decades and decades, and over time as more and more mail would go into the House, legislative assistants would start to use word processing software to automatically generate replies. They would have pen technology that would create signatures that look like they were actually from the member of the House when in fact they were generated by a machine. But it was a physical piece of mail that was sent and a physical piece of mail that was received.
What happened when email started in? Well, on the one hand, it became easier for a person to send an email to their Congressperson, right? Because those email addresses were freely published. And then what would happen is the legislative assistant, just like with regular mail, would send an email response back on behalf of the Congressman.
And then what would happen is you'd get more and more email that started to come in, and the legislative assistants would respond by using automated templates in their email, email application, using word processing to store all these and just customize a send on that. And so you'd see this greater volume going back. You can already see here that you're starting to lose some of that human interaction.
What's happening now is even bigger. You've got advocacy organizations-nonprofits and other business lobbying-that are sending huge amounts of mail to House members using automated websites, special software that's designed for this purpose. And members of House, their legislative assistants are responding to this huge barrage of email by using CRM software or other kinds of automated programs.
So what you had in the beginning was a constituent sending a letter, a personal letter to their member of Congress. Now what you have are large organizations, basically more or less kind of spamming the members of the House and then the House people responding with something that's equally impersonal.
How much mail are we talking about? Well, the Washington Post recently estimated that between 2002 and 2004, the volume of emails received by just members of the House increased from about 50 million to just under 100 million. They also estimate for the same time period, 2004, that the Senate received an additional 83 million pieces of email.
So here's the paradox. Technology's increased. It's much easier for us to contact our individual member of Congress. But has this technology really helped us have a more meaningful conversation? Or is it really just an inauthentic, superficial conversation? Have we really lost something with this new technology?

































