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Desktop virtualization
By 2011, there could be more than 660 million virtualized desktops. John Whaley, CTO and Founder of MokaFive, talks about the issues surrounding current ...
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Mobile virtualization
Mike Seashols, Chairman of VirtualLogix, talks about implementing virtualization technologies onto mobile platforms. He says there are many issues that mobile providers have to ...
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Nurturing sales leads
Phil Fernandez, President and CEO of Marketo, says that many companies today are not managing sales leads effectively. He suggests ways to utilize the ...
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Managing Internet growth
The Internet is growing by 1 zettabyte a year, fueled by images, videos, gaming, and peer to peer file sharing. Pieter Poll, CTO of ...
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Online ad strategies
There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president ...
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What is semantic search?
Semantic search uses the science of meaning in languageinstead of just searching keywords, it checks the context of the words to return more relevant ...
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Next generation of business intelligence
Data warehouses collect gigabytes of data everyday but the information is not always meaningful. Why? Angela Shen-Hsieh, President and CEO of Visual I/O, says ...
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SIP trunking 101
Voice, instant messaging, and video no longer have to be islands of collaboration. Kenneth Kuenzel, founder and CTO of Covergence, shows how SIP trunking ...
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Wireless inside the enterprise
With the rise of PDAs, Blackberries and mobile phones, the demand for wireless service inside large buildings is increasing every day. Leila Nouri, director ...
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Intel® vPro™ technology and cost savings
Randy Nystrom, an IT systems engineer at Intel, shows how vPro saves time and money by diagnosing PC problems remotely. The content for this ...
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Intel® vPro™ technology and manageability
Limited technical support hours and powered down PCs can make it difficult to manage large numbers of PCs. Randy Nystrom, an IT systems engineer ...
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Application streaming
Updating applications can be time-consuming for both users and administrators. Christian Black, an IT systems engineer at Intel, explains why application streaming is a ...
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OS streaming
Christian Black, an IT systems engineer for Intel, spells out the many benefits of hard-drive virtualization, or operating system streaming, including faster boot times ...
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Enterprise 2.0
Vince Casarez, vice president of product management at Oracle, explains how Web 2.0 technologies, such as tags, wikis, and mash-ups, can be applied within ...
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Secure file transfers
John Thielens, vice president of technology at Tumbleweed, talks about the need for managed file transfers that are not only secure, but auditable and ...
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What is LEED?
"Going green" is becoming commonplace in the corporate world. Paul Holland, general partner at Foundation Capital, explains LEED, the metrics used to certify the ...
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Unified communications
With desktops, laptops, PDAs and mobile phones, our communication systems have become fragmented. David Leach, senior public consultant for Siemens Enterprise Networks, explains how ...
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Virtual business
Brent Arslaner, VP of marketing at Unisfair, explains how virtual environments can increase productivity in marketing, sales and human resources departments within a company.
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Automating virtualization
Richard Whitehead, the director of product marketing at Novell, explains how automation can bridge the gap between physical and virtual machines.
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Greening the data center
John O'Brien, CTO of Dataupia, explains how carbon footprints are calculated in the data center and discusses ways to tame these power-hungry machines.
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What is SOA?
Service oriented architecture may be over-hyped, but it does offer lower-cost and easier integration.
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What is a mashup?
Developers are getting creative, taking APIs from multiple Websites and merging them to form new, innovative applications. Frozenbear.com merges Google maps and Singles to let you know where the single people are in your neighborhood. Parkingcarma.com helps you track down parking spaces in the Bay Area. ZDNet Executive Editor David Berlind says mashups are the fastest growing ecosystem on the Web and that by 2007, there will be 10 new mashups per day.
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Desktop virtualization
By 2011, there could be more than 660 million virtualized desktops. John Whaley, CTO and Founder of MokaFive, talks about the issues surrounding current infrastructures and says that organizations deploying new systems need to think about four things--management, offline use, cost, and the user experience.
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Users-to-tech support ratio
How many employees should one tech support staff person oversee? CNET's Justine Nguyen explains the golden ratio of users to tech support staff, and what factors contribute to it.
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What is virtualization?
Data centers are commonly filled with large numbers of servers that require a tremendous amount of time and money to maintain. Dan Chu of VMware shows how virtualization can optimize fewer servers to run at higher performance levels.
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Energy-efficient transistors
Rob Willoner, a technology analyst at Intel, explains how smaller and more energy-efficient transistors are resulting in faster and more powerful CPUs.
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Desktop vs. workstation: Introduction
Sponsored: Dave Buckley, product line manager of workstations at HP, explains the differences between desktops and workstations, and how these differences influence purchasing decisions. The content for this video was sponsored and provided by HP.
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First steps to SOA
What does it really mean to introduce SOA into an organization? Ross Mason, CTO and co-founder of MuleSource, explains how an enterprise service bus allows different applications to communicate with each other.
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A load of C.R.A.P.
ZDNet Executive Editor David Berlind suggests that CRAP or Content, Restriction, Annulment, and Protection, is a catchier phrase than DRM - Digital Rights Management. Why does he think this technology is crap? Once you've bought music or other content to play on one device, it won't play on any other device because of the proprietary layer of CRAP.
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SEO 101
How do you get your Web pages to rank high on search results? CNET's Laura Lippay offers some guidelines for Search Engine Optimization, including how to structure your site, where to position content on your page, and how to increase traffic.
Online ad strategies
There are more than 300 ad networks that focus on monetizing Web sites, so having a strategy is key. Ren Chin, marketing vice president for Yieldbuild, says that Web site publishers should consider three factors in their overall strategy for bringing in revenue: ad network selection, ad layout, and reporting.
>>Ren Chen assumed spelling: Hi, I'm Ren Chen, vice president of marketing at In-Built. And I'm going to talk to you about online ad strategies. It wasn't so long ago that website publishers, thinking about how to monetize their site, only had a few ad networks to choose from. Today, with over 300 plus ad networks out there, they have to ask themselves, what's the right approach. Well, we look at it in three different ways. The first being ad network selection. The second is the layout, or the esthetics of the ads on your page. And the third is reporting. So let's talk a little bit about ad network selection. For most publishers out there, when they think about the over 300 plus ad networks that they should start using, they consider, which ones are best for me, which ones are going to be the most lucrative, and how am I going to optimize and manage these ad networks once I choose them. Certainly going through the process of deciding between Ad Cents, Travel Fusion, Value Click and all the other ad networks out there is onerous unto itself, but also managing each one manually, is a complex task. One solution is use a third party service to help with the automation with both the selection and the management of the ad network. This takes the process of having to manage each one of the ad networks, one by one out. So that you only have to deal with a single interface. Second element to consider when developing an online strategy is layout. Most publishers out there, when they think about placing ads on their site, have to think about the placement of where the ads will go on their site, as well as ad spot allocation, which ad networks go in which spot, and what ad sizes work best for my site. Other things to consider in terms of aesthetics, which is what colors do I use, what border style, etc. Publishers can use manual solutions out there, like AB software test, testing packages. Or they can use third party services, which automate the testing of all the variables using real time data. Now let's talk about reporting. Once you have your ad network selection done, and you've chosen the layout that you want to use for the ads on your site, you have to use a good reporting system to make sure that you monitor performance of all the ad networks on your site, that you're managing the inventory allocation to all the ad networks properly, and that you have good visibility into the earnings and site statistics of the ad networks on your site. One way to approach this is by looking at all the various reporting interfaces that your ad networks offer, and manage them one by one. Or you can use a consolidated reporting package available in the market today to help make that process easier. So when you're thinking about developing your online advertising strategies, I hope that you remember to consider these three elements, ad network selection, lay out and reporting.




























