Apple reveals new iPhoto features

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>> This year with iPhoto '09, we're adding two events, another way for you to manage your photos called Faces. It's really powerful, okay. So many of photos we take are of people we care about, our family, our friends, coworkers, wouldn't it be great if iPhoto allowed you to organize your photos down on all on your favorite people so it's really easy to get and find whatever you want. Well that's what's in iPhoto '09. We've added a new feature in your library called Faces and it's really beautiful. When you click on Faces you get this great new user interface. It's a cork board with snapshots of all your favorite people. If you wanna find there photos, you just go into their snapshot and there they are. It's really cool. How does it work? Well, Faces uses a technology called face detection.

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>> Yes.

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>> So when you go in to an event, for example this is a camping event and I click on a picture. There's a new button and the button that says Name this Person, 'cause iPhoto wants you to tell it who these people are and face detection finds the face on the photo so that you can then click on it and type in the name. We'll say this is Liz and that's it. That's all you have to do to tell iPhoto whose face you wanna track in the Faces feature. So when you go back to Faces now, now Liz has a snapshot in your Faces area of iPhoto. iPhoto has another technology called face recognition. They not only find the face on your photo but find the same person across multiple photos. So how does that work? Well, you go into the Liz's snapshot and what you see up above is the picture where you confirmed yes, that's Liz in that picture. Down below, iPhoto has looked through your photo library and found some other photos that it thinks might be Liz and has asked you just to confirm that so it knows how to find this across all your different photos. That's face recognition and all you have to do is just single click on some of them and say, "Yeah, those are Liz" or if you want double click on a photo that isn't Liz to say that's not and that extra help really helps iPhoto out a lot to do a great job finding all your photos of the person you're tracking. Now, there's no perfect face detection and face recognition in anyone's software but this is the best technology we found. We think it works really well and it's incredibly easy to use. So that's Faces. I think you're gonna love using it applause in iPhoto.

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>> Well, in addition to events and faces, we're adding a third way to help you find all your favorite photos. It's called Places. So now we're adding Faces and Places. A lot of the photos, in fact all of them are on places, right? They're places we visit, places we go on vacations and trips and it wouldn't be great if iPhoto can't organize your photos around where they were taken and that's just we've added also in the library under Events, under Faces we've added Places. And when you click on Places, what do you see? You see a map and that map has pins where all your photos were taken and it couldn't be any easier than that. So how does Places work? Places uses a technology called GPS geotagging. Well, GPS chips we're finding in more and more things. In fact they're starting to make their way into cameras. So, new cameras like this Nikon Coolpix and the most advanced cell phone on the market. Laughter Hopefully, many of you have one, it's the iPhone. It also has a GPS chip in it and both of these devices embed the geotag right into the photos you take. What's a geotag? It's really simple. It's a big word for longitude and latitude. So for example if you take a photo, the geotag is automatically assigned by the camera or by the iPhone to the photo you took. Now, it's not that useful to know that I took this photo at 48 degrees 51 minutes 33.14 seconds north. So the other thing iPhoto does it reverse, encodes that geotag and it figures out well that's actually at the Eiffel Tower. In fact it figures out more about it. It's the Eiffel Tower and that's the city in Paris and that's in the country of France and you have access to all that information to use to search your photos or organize them any way you'd like. Now, I know you're probably wondering well what about all those photos I took that I didn't have a GPS chip in the camera and it doesn't have geotag in it. Well that's easy too. So for example it's going to this backpacking event maybe it's something we did back in 2007. We didn't have a GPS chip in our camera. Well now when you click on the event, the information button, you flip over the event, there's a new field out there that says enter event location and you just type in where you went on that event, in this case Yosemite. Well, iPhoto has a database of thousands of locations. It recognizes what you're typing in and figures out that's Yosemite, a great national park in California. It puts a pin on the map right where that is and it assigns a geotag to all the photos in that event. That simply, so it's really easy for you to add a location to your entire database of photos if you want them all to be placed on the map for you. So where do these maps come from? We actually are getting the maps from the Google map service and so if you've ever used Google maps in the web you know exactly how to use this map. You double click on it to zoom in. You can go right down to street level and see to the individual street where you were taking those photos and at any time on the map, when you see a pin you can just click on it and it'll take you to where you've seen your photos. Oh in addition to street maps, we also have satellite imagery as well so you can see satellite images. Again, click on a pin and you go right to the photos taken at that location and because this is Places, it has all the photos you've taken even if they're across different events, okay, 'cause it's about a place now. So that's Places. So Places joins Faces applause, the brand new feature on iPhoto.

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