RIM Launches Blackberry App World

Host: Pleased to announce the availability of Blackberry App World. You know, people have been downloading applications to the Blackberry for years. In fact, our Enterprise customers have taken advantage of this download capable to deploy power full Enterprise applications that have helped them be more competitive, more responsive, and better managed, and to save money. For App World, we work closely with our carrier developer partners. We put more of the economics in the control of our partners. App World aggregates the wide range of quality Blackberry applications in one place. And it gives our Enterprise customers the control they need. One stop, on-device shop, for users to discover and purchase applications made for Blackberry. That's Blackberry App World. These are applications that build on the unique Blackberry platform and experience. This includes our always-on push base data system. It allows you to get notifications and updates any time, any where. It gives you APIs with a built in GPS and mapping integration, APIs to Wi-Fi, Bluetooth, and stereo audio. And you can use powerful open source development tools like eclipse java tools for programming in the Blackberry environment. And of course there are controls for IT administration and security.

==== Transcribed by Automatic Sync Techologies ====