WWDC 2009: New 15-inch MacBook Pro revealed

Philip Schiller: So, I'm really happy to show you first today a brand new version of the 15-inch MacBook Pro. Now, it's built on this unibody architecture that allows us to pack more things into a thin design than anyone else does. So, built-in is a revolutionary lithium polymer battery. We started this early in the year with the 17-inch MacBook Pro. This battery gives an amazing up to 7 hours of battery life. That's two hours longer than before, 40% greater battery life, and we do it in a more environmentally friendly way. The majority of notebook batteries in the market today get about 300 full recharge cycles before they start to have diminished ability to retain a charge. This new lithium polymer battery of ours are over three times longer, over a thousand recharge cycles. Yeah, so that means a typical notebook user will get about five years of life before they see diminished charge in that notebook battery. That's incredible because that's longer than the typical notebook life. So, most customers may never need to change the battery in their notebook because it will last that long and when they do, we have a great recycling program in our stores if they want to take advantage of it. Unlike our competitors, who in that same time, often the customer will go through three batteries not disposing them properly and just not good in the environment. To get this incredible battery life, this long life battery on the design that's just as thin, just as light, and that's amazing to deliver. When you open it up, the new 15-inch MacBook Pro has a gorgeous display. In fact, it's the nicest display we've ever put in a notebook. It has 60 percent greater color gamut, which means more vivid colors on the display. Still insanely thin. And as you go around the IO side, you see there's all the IO in the left hand side, if you zoom in, you see something different this time. In place of the Express card slot which was used by less than a single digit percentage of our customers is a new SD card slot. But, why an SD card slot. Almost all our MacBook Pro customers have digital cameras today. Incredible digital cameras like this Canon DSLR and of course you can plug it in with the USB cable, but customers really like the convenience of popping out the SD and they've all standardized the SD now because of the speed and the capacity they hold. And now you have the convenience of just popping it right in to the MacBook Pro, importing your photos right into iPhoto and Aperture and Photoshop wherever you are. So, you have a built-in SD card slot, but there's a lot more to this new 15-inch MacBook Pro. It is the fastest notebook we've ever made. You can configure it with up to a 3.06GHz Intel Duo Core processor with 6-megs of L2 cache. That's the fastest processor we've ever put in a notebook. You can also expand it with more memory, up to 8GB of 1066 DDR3. You can get up to 500GB, half a terabyte inside this notebook. Up to 7200 rpm or the way you like to go with SSD and get up to 256-gigs on that. So, this is an incredible new 15-inch MacBook Pro. It has all these features and capabilities and it starts at an even lower price of just $1699. Now, that's $300 less expensive than before, and I know a lot of customers are going to appreciate that. You can configure many different -- thousands of configurations on our online store, but here are three standard channel configurations that you'll find. At $1699, it starts with 2.53GHz Core 2 Duo, 4GB of DDR3 memory, 250GB hard drive, the NVIDIA integrated 9400M graphics. Now, all those features like the built-in battery and the SD card slot. At $1999 you get a faster processor, 2.66GHz, a bigger hard drive, 320GB, and now you get both the integrated and the discrete NVIDIA 9600M GT, so you can choose even faster graphics or longer battery life. And the highest end channel configuration $2299, that's $200 less expensive than before. It's now 2.8GHz of 500GB hard drive. It's an incredible configuration. So, those are the new configurations of the 15-inch MacBook Pro.

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