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The B2B Marketing Sweetspot
BNET Director Jay Gulick explains why B2B marketers should provide customers with resources such as whitepapers, case studies and Webcasts instead of traditional display ...
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Demand forecasting
When forecasting short-term demand, be sure to choose the right statistics or your predictions could be worthless.
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Whiteboarding 101
Learn tips and tricks for effective whiteboarding, including how to frame issues, how to use color and the importance of using conventions.
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Solar Sails
Solar sails could provide a way to move satellites or spaceships without using a lot of rocket fuel. TechRepublic VP Bob Artner explains how ...
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Effective Professional Blogging
span.bd {font-size:1.1em;font-weight:bold;} TechRepublic VP Bob Artner explains what it takes to be an effective professional blogger. He advises avoiding the mistakes of many personal ...
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The City Wireless War
TechRepublic VP Bob Artner outlines both sides of the debate over whether cities should use mesh networks to provide wireless Internet access. Some groups ...
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How cities go wireless
More and more cities are using mesh network technology to provide wireless access. It serves smaller areas than traditional towers -- offering reliability and ...
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The Exchange-Blackberry Battle
The Blackberry is the current champ in the PDA market, but it may be under threat from Windows Mobile because Exchange Server 2003 SP2 ...
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Calculating ROI
ROI, or Return On Investment, is an analysis tool used to calculate a project's expected benefit in light of its costs. But it's more ...
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Phishing vs. pharming
Phishing involves the receipt of an e-mail message that appears to come from a legitimate enterprise. Pharming attacks compromise at the DNS server level, ...
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Tagging 101
A tag is a descriptive keyword added to a piece of content enabling you to know more about it. Whether it's a photo, an ...
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Rootkits
Rootkits attack deep within operating systems and make themselves invisible to the anti-spyware and anti-virus software sent out to detect them. Learn how to ...
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Analyzing Your Competitors
Use the strategic group map technique to determine where your competitors are in the market, where you are and where you need to be.
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Using RSS
RSS packages up blogs, e-newsletters and research -- offering a simplified way to receive information. With the use of a feedreader, RSS feeds can ...
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Implementing balanced scorecards
BNET director Jay Gulick drills down on the five principles used to implement the balanced scorecard -- a widely-used tool for managing and measuring ...
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Understanding Balanced Scorecards
More than 50 percent of Fortune 1000 companies use balanced scorecards to measure business performance. Kaplan and Norton created a way to look at ...
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Tune Up Your Targeting
Chas Edwards warns that while micro-targeting is efficient, there's also value in targeting broader audiences in terms of keeping overall revenues high and creating ...
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Why SOA is for real
Bill Roth explains how service-oriented infrastructures emerged and how they are being used in the real world today through messaging, data and security services.
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The future of the user interface
Dan Farber says after being stuck with Windows, icons and a mouse for the past 30 years, we can now look forward to a ...
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How to detect 'greynets'
Applications like IM, web conferencing and P2P, deployed by the end user and elusive at the network level are described by FaceTime as 'greynets'. ...
Video Channels
At the Whiteboard
Complex technologies and business concepts de-mystified in this ZDNet video series in 5 minutes or less.
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
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