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Why Schiller’s Macworld keynote is a big deal

The big picture is this: For the long-term health of Apple the company needs to prove that it is more than just Steve Jobs. Jobs could stay at the helm of Apple for 10 months or 10 years. It doesn’t really matter. At some point in the future, Apple will have to get along without Jobs whether retirement, a boardroom coup, cancer or a hormone imbalance leads to a change.

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  • 17-inch unibody MacBook Pro is unveiled

    17-inch unibody MacBook Pro is unveiled

    At Macworld Expo 2009 in San Francisco, Philip Schiller, Apple's senior vice president of marketing, announces a MacBook Pro that features a nonremovable battery ...

  • Apple expands DRM-free music selection

    Apple expands DRM-free music selection

    At Macworld 2009 in San Francisco, Philip Schiller, Apple's senior vice president of marketing, announces a new music price plan and an expanded selection ...

  • Apple reveals new iPhoto features

    Apple reveals new iPhoto features

    At Macworld Expo 2009 in San Francisco, Philip Schiller, Apple's senior vice president of marketing, demos new iPhoto features. He shows off new GPS ...

  • Apple demos new iMovie tools

    Apple demos new iMovie tools

    At Macworld Expo 2009 in San Francisco, Philip Schiller, Apple's senior vice president of marketing, and Randy Ubillos, chief architect of iMovie, demo updates ...

  • Apple rocks on with new GarageBand

    Apple rocks on with new GarageBand

    At Macworld 2009 in San Francisco, Philip Schiller, Apple's senior vice president of marketing, demonstrates the company's updated GarageBand software. Now designed to help ...

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